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Job Description
The Head of Communications will develop and execute strategic communication initiatives to promote Zanskar's geothermal exploration success, enhance public and media engagement, and position the company as a leader in geothermal energy. The role involves managing media relations, creating compelling content, and supporting broader business objectives through effective storytelling and outreach.
Key Responsibilities
- Design and execute the company's communication strategy targeting multiple audiences.
- Manage founder-led communications and develop compelling narratives about geothermal energy and Zanskar's impact.
- Utilize social media channels and oversee external PR efforts to enhance media coverage and public engagement.
- Create engaging content using field imagery, photos, and videos to inspire internal and external excitement.
- Track and measure the impact of communication efforts on business objectives such as recruiting, fundraising, and regulatory reform.
Requirements
- Design and execute a comprehensive multi-audience communications strategy that is timely, targeted, technical, and sometimes viral, working closely with the co-founders and other team leads.
- Utilize modern social media channels effectively to promote the company's work and mission.
- Manage an external PR firm to connect the company's work with legacy mainstream and local media channels, depending on targeted audiences.
- Create engaging and motivating content using field work imagery, including photos and videos of geologic data collection, drilling rigs, and an operating power plant, to inspire excitement internally and externally for Zanskar and geothermal power.
- Achieve measurable success within six months, including being mentioned and/or included in most next-generation geothermal press, increasing engagement on social media channels, generating more inbound opportunities for public speaking engagements, and attracting larger inbound applicant pools for open positions.
- Develop and implement a measurement and reporting framework with metrics to capture the impact of communication efforts on key business objectives such as recruiting, fundraising, and regulatory reform.
- Support founder-led communications and assist in shaping the company's public narrative as a geothermal energy leader and advocate for geothermal as a key future energy source.
- Coordinate broadly across the company to gather and tell compelling discovery stories and communicate the company's impact and progress.
- Possibly manage an internal communications team in the future to support ongoing efforts.
Benefits & Perks
Compensation/salary range not specified
Full-time work schedule
Work environment perks not explicitly specified
Benefits Eligible (specific benefits not detailed)
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