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Job Description
The Head of Communications will develop and execute strategic communication initiatives to promote Zanskar's geothermal exploration success, enhance public and media engagement, and position the company as a leader in geothermal energy through targeted campaigns, social media, and media relations.
Key Responsibilities
- Design and execute the company's communication strategy targeting multiple audiences.
- Manage founder-led communications and develop compelling narratives about geothermal energy and Zanskar's impact.
- Utilize social media channels and oversee external PR efforts to enhance media presence and engagement.
- Create engaging content using field work imagery, including photos and videos of geothermal exploration and operations.
- Measure and report on the impact of communication efforts on business objectives such as recruiting, fundraising, and regulatory reform.
Requirements
- Design and execute a comprehensive multi-audience communications strategy that is timely, targeted, technical, and sometimes viral, working closely with the co-founders and other team leads.
- Utilize modern social media channels effectively to promote the company's work and mission.
- Manage an external PR firm to connect the company's work with legacy mainstream and local media channels, depending on targeted audiences.
- Create engaging and motivating content using field work imagery, including photos and videos of geologic data collection, drilling rigs, and an operating power plant, to inspire excitement internally and externally for Zanskar and geothermal power.
- Achieve measurable success within six months by securing mentions and inclusion of Zanskar in most next-generation geothermal press, increasing engagement on social media channels, and generating more inbound opportunities for public speaking engagements and open positions.
- Develop and implement a measurement and reporting framework with metrics that capture the impact of communication efforts on key business objectives such as recruiting, fundraising, and regulatory reform.
- Support founder-led communications and assist in crafting narratives that position Zanskar as a geothermal energy leader and emphasize geothermal as a key future energy source.
- Coordinate broad engagement across the company to tell discovery stories and promote the company's impact and future potential in geothermal energy.
Benefits & Perks
Compensation/salary range: Not specified
Work schedule: Full-time
Work environment perks: Not specified
Additional benefits: Benefits eligible
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