Director, ABM Field Marketing
SamsaraRemote
Full Time
Posted March 24, 2026
CA$154k - CA$212k
Not Specified
Remote
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Job Description
The role involves leading Samsara's Account-Based Marketing (ABM) and field marketing strategies to drive enterprise account engagement, accelerate deal progression, and support revenue growth through high-touch executive programs and tailored marketing initiatives.
Key Responsibilities
- Own and evolve Samsara's ABM strategy for top enterprise accounts
- Lead biweekly account strategy sessions with Enterprise Sales
- Develop tailored marketing strategies to accelerate deal progression and increase win rates
- Align marketing investments with enterprise pipeline priorities and forecast visibility
- Drive impact on new enterprise acquisition and expansion revenue
- Plan and execute high-touch executive programs such as EBCs, VIP events, and strategic dinners
- Define and implement a long-term ABM Field Marketing roadmap
- Evolve team specialization and establish operational frameworks for scalable processes
- Act as the primary marketing liaison to Enterprise Sales leadership
- Evaluate ROI of ABM programs and executive events using pipeline metrics and sales insights
- Build and lead an inclusive, high-performing team aligned with cultural principles
Requirements
- Experience in leading strategic and high-visibility marketing functions, specifically as a Director of ABM Field Marketing or similar role, with a focus on enterprise accounts.
- Ability to own and evolve Samsara's 1:1 ABM strategy for top enterprise accounts.
- Proven experience in leading biweekly ABM account strategy sessions with Enterprise Sales teams.
- Skill in developing tailored marketing strategies that accelerate deal progression and increase win rates.
- Experience in aligning marketing investment to enterprise pipeline priorities and forecast visibility.
- Track record of driving measurable impact on net-new enterprise acquisition and expansion revenue.
- Experience in planning and executing high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
- Ability to ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
- Experience in defining and implementing a clear long-term ABM Field Marketing roadmap.
- Ability to evolve a marketing team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
- Skill in establishing prioritization frameworks, operational rigor, and scalable processes to drive program maturity, optimization, and performance improvement year-over-year.
- Experience acting as the primary marketing liaison to Enterprise Sales leadership, bringing structure and clarity in fast-paced, high-ambiguity environments.
- Ability to build credibility with senior sales leaders and operate comfortably at the executive level.
- Experience owning enterprise ABM and field marketing pipeline targets.
- Ability to evaluate ROI of 1:1 programs and executive events using pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions.
- Demonstrated commitment to Samsara’s cultural principles: Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team.
- Experience in hiring, developing, and leading an inclusive, engaged, and high-performing team.
- Legal right to work in Canada, as the role is remote and open to candidates based in Canada.
Benefits & Perks
Annual Base Salary 154,400 212,300 CAD
Performance-based bonus variable pay
Equity for eligible roles
Flexible, employee-led remote work model
Comprehensive health plans
Parental leave plans
Professional development stipend
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