Director of Marketing Orchestration Audience Strategy
Pure StorageSanta Clara, California
Full Time
Posted February 24, 2026
$187k - $299k
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Job Description
The role involves leading the development and execution of data-driven, personalized marketing journeys across multiple channels, utilizing advanced data architecture and automation tools to enhance customer engagement and optimize marketing performance in a B2B SaaS environment.
Key Responsibilities
- Design, maintain, and optimize global audience segments within the data platform
- Identify and activate new data signals to enhance audience targeting and personalization
- Establish global standards for audience management, including naming, suppression, and frequency capping
- Map and execute multi-channel buyer journeys, ensuring seamless transitions across channels
- Build real-time, trigger-based engagement mechanisms based on buyer behavior and milestones
- Develop modular journey templates for localization and deployment by regional teams
- Coordinate between campaign, journey management, data strategy, and performance teams to ensure alignment
- Partner with sales operations to surface marketing signals effectively to sales teams
- Lead experimentation and optimization of journeys and audience definitions through A/B testing
Requirements
- At least 8 years of experience in Marketing Operations, Demand Generation, or Growth Marketing, with a minimum of 3 years in a leadership role within a B2B SaaS or enterprise tech environment.
- Familiarity with Composable Customer Data Platform (CDP) architecture, including tools such as Hightouch, Census, or similar Reverse ETL tools, and experience with the Snowflake Data Warehouse ecosystem.
- Strategic SQL literacy, with the ability to understand relational data and translate business requirements into logical queries, though not necessarily as a DBA.
- Proven track record of managing complex, global projects and the ability to influence peers in a highly matrixed organization.
- Experience working in an in-office environment at the Santa Clara office, in compliance with company policies, unless on PTO, work travel, or other approved leave.
- Ability to design, maintain, and optimize a global library of high-fidelity audience segments within Hightouch, ensuring a single source of truth for targeting across all regions.
- Experience partnering with Marketing Technology Data Strategy teams to identify new data signals such as individual and buying group behavior, account intent, and firmographics to enable sophisticated orchestration.
- Ability to establish global standards for audience naming, suppression logic, and frequency capping to ensure a premium customer experience.
- Experience designing and translating user stories into requirements for data engineering and campaign operations teams, leveraging the Customer Data Platform (CDP) and activation channels.
- Ability to map and execute multi-stage omnichannel journeys that transition buyers seamlessly between channels such as LinkedIn, email, web personalization, and Sales-led outreach.
- Experience building dynamic, real-time triggers based on buyer behavior and account-level milestones, moving beyond static lists.
- Proficiency in building modular journey templates that can be localized and deployed by regional marketing operations teams.
- Ability to act as the primary interface between Campaign teams, Journey Managers, Performance Planning teams, and Marketing Technology Data Strategy teams, facilitating cross-functional collaboration.
- Experience partnering with inbound marketing and SDR operations to surface marketing signals effectively to Sales Development Reps (SDRs) and Account Executives.
- Proven ability to lead a culture of experimentation, including using A/B testing to refine journey paths and audience definitions based on pipeline impact.
Benefits & Perks
Salary range: $187,000 - $299,000 USD annually
Potential eligibility for incentive pay and/or equity
In-office work environment in Santa Clara
Flexible time off
Wellness resources
Company-sponsored team events
Inclusive and diverse workplace culture
Ready to Apply?
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