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Job Description
The Social Media Strategist will manage and execute social media content and campaigns for the Empire State Building Observatory, focusing on audience growth, community engagement, and enhancing the building's cultural relevance through creative storytelling and data-driven marketing.
Key Responsibilities
- Develop and oversee a content plan for social media platforms to enhance audience growth and community engagement.
- Publish and manage content across multiple social media platforms, including user-generated content.
- Identify and analyze cultural and digital trends to inform social media strategies.
- Collaborate with PR and Marketing teams to support influencer and partner activations.
- Integrate social media efforts into high-profile events and campaigns.
- Create performance reports to measure the effectiveness of social media initiatives.
- Utilize both creative storytelling and data-driven marketing techniques to strengthen brand voice and expand reach.
Requirements
- Proven experience in social media marketing, content creation, and community engagement, with the ability to oversee a rigorous content plan and publish across multiple platforms.
- Ability to manage user-generated content (UGC) and identify cultural and digital trends relevant to the brand.
- Experience in delivering clear performance reports and analyzing social media metrics to measure success.
- Experience supporting influencer and partner activations and ensuring seamless integration of social media into high-profile events and campaigns.
- Strong creative storytelling skills combined with a data-driven marketing approach.
- Ability to execute day-to-day social media activities while maintaining a big-picture strategic vision to strengthen brand voice, expand reach, and deliver measurable results.
- Excellent collaboration skills to work closely with PR and Marketing teams.
- Educational background or professional experience relevant to social media strategy and digital marketing (specific degree or years of experience not explicitly specified but implied as necessary).
- Physical and mental capacity to perform the responsibilities associated with managing multiple social media platforms and engaging with a diverse audience (implied as a requirement for the role).
Benefits & Perks
Compensation/salary range (not specified)
Work schedule (not specified)
Work environment perks (not specified)
Health and wellness investment
Continuous employee development
Workplace culture recognized as Great Place to Work
Equal opportunity employment
Workplace free from harassment and discrimination
Accommodations for disabilities and religious beliefs
Ready to Apply?
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