Job Description
The role involves developing and executing strategic marketing campaigns to generate demand and build pipeline within the Public Sector, collaborating with sales, partners, and global marketing teams to achieve growth and revenue goals.
Key Responsibilities
- Develop and execute the yearly Public Sector marketing plan aligned with business goals.
- Design and implement strategic marketing campaigns across various channels to generate pipeline.
- Plan and manage participation in industry events, webinars, and in-person events to engage prospects and customers.
- Create and scale demand generation programs, including account-based marketing and partner collaborations.
- Collaborate with digital marketing teams to execute campaigns and develop industry-specific content.
- Coordinate with partner marketing to increase awareness and pipeline through partner-led initiatives.
- Plan and host flagship Process Intelligence events to accelerate opportunities and deepen customer relationships.
- Enable sales, BDR, and partner teams with campaign insights, messaging, and marketing programs.
- Analyze marketing performance metrics and adjust strategies to meet demand generation targets.
- Manage marketing budget effectively to maximize pipeline creation and acceleration.
Requirements
- 7 years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Knowledge of best practices in modern marketing persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, and demand generation funnel
- Experience with diverse marketing tactics such as influencer networks, industry association partnerships, account-based marketing, events, digital marketing, email marketing, and partner marketing to drive demand
- Ability and willingness to travel approximately 30% of the time
- Note: Visa sponsorship is not offered for this role
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
gym subsidies
counseling and well-being programs
community and support through inclusion and belonging programs
clear career paths
internal mobility
dedicated learning program
mentorship opportunities
Ready to Apply?
Join Celonis and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Celonis
Jobs in Raleigh, North Carolina
More jobs at Celonis
Field Marketing Working Student Iberia LATAM
Celonis
NEW
Madrid
Internship
18h
Field Marketing Working Student Iberia LATAM
Celonis
NEW
Madrid
Internship
18h
Lead Consultant - Supply Chain German speakers
Celonis
NEW
Madrid
Full Time
18h
More jobs in Raleigh, North Carolina
Senior Business Analyst, Systems Engineering
Pure Storage
Raleigh
Full Time
3d
AP Specialist
Enviva
Raleigh
Full Time
Dec 12
Maintenance CMMS Coordinator
Enviva
Raleigh
Full Time
Dec 12