Job Description
The role involves developing and executing demand generation strategies for the Public Sector, including marketing campaigns, events, and partner collaborations, to drive pipeline growth and revenue. It requires strategic planning, cross-functional collaboration, and analytics to optimize marketing efforts in a fast-paced environment.
Key Responsibilities
- Develop and execute the yearly Public Sector marketing plan aligned with business goals.
- Design and implement strategic marketing campaigns across various channels to generate pipeline.
- Manage participation in industry events, webinars, and in-person events from planning to execution.
- Create and scale demand generation programs, including account-based marketing and partner campaigns.
- Collaborate with digital marketing and partner teams to execute campaigns and develop content.
- Plan and host flagship Process Intelligence events to accelerate opportunities and deepen customer relationships.
- Enable sales, BDR, and partner teams on marketing campaigns, messages, and programs.
- Analyze marketing performance metrics and optimize campaigns for ROI and pipeline growth.
Requirements
- 7 years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Knowledge of best practices in modern marketing persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, and demand generation funnel
- Experience with diverse marketing tactics such as influencer networks, industry association partnerships, account-based marketing, events, digital marketing, email campaigns, and partner marketing to drive demand
- Ability to spend marketing budget effectively to drive new pipeline creation and accelerate existing pipeline
- Willingness to travel approximately 30% of the time
- Note: Visa sponsorship is not offered for this role
Benefits & Perks
Base salary range: 125,000 - 145,000 USD
Total compensation package includes bonus, commission, equity, and benefits
Health, dental, and life insurance
401k retirement plan
Paid time off (PTO)
Hybrid working options
Generous paid parental leave
Dedicated volunteer days
Gym subsidies
Counseling and well-being programs
Internal mobility and mentorship opportunities
Extensive learning programs
Community and inclusion programs
Ready to Apply?
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