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Job Description
A leadership role responsible for developing and executing customer marketing strategies to drive product adoption, retention, expansion, and advocacy, while managing a team and collaborating cross-functionally to enhance customer engagement and business growth.
Key Responsibilities
- Set the vision and priorities for customer marketing aligned with company goals.
- Manage, coach, and support a team of four direct reports to deliver strategic impact across customer lifecycle marketing, expansion campaigns, advocacy programs, and community engagement.
- Collaborate cross-functionally with Customer Success, Sales, Product, Operations, and Marketing to align customer marketing initiatives with business objectives.
- Lead strategic initiatives such as developing a customer journey map and a customer marketing attribution model to inform program design and measure performance.
- Analyze performance data and insights to optimize marketing strategies, measure impact, and drive continuous improvement.
- Manage the customer marketing budget to maximize ROI and ensure alignment with growth targets.
Requirements
- 7 years of experience in B2B SaaS marketing, with 3 years focused specifically on customer marketing, retention lifecycle, or growth.
- 3 years of experience managing and developing high-performing direct reports.
- Passion for leading integrated programs that increase product adoption, reduce churn, and drive expansion pipeline.
- Demonstrated success building and scaling customer advocacy programs that turn happy customers into raving fans.
- Experience growing an online and in-person customer community that drives engagement, knowledge-sharing, and product adoption.
- Strong familiarity with building marketing programs across multiple channels including email, in-app, gifting, events, webinars, and digital community platforms.
- Excellent cross-functional collaboration skills with a track record of building strong partnerships with Customer Success, Sales, and Product teams.
- Data-savvy mindset with the ability to build dashboards, report on KPIs, and turn insights into action.
- Strong communication and storytelling skills, both written and verbal.
- Strong copywriting skills with experience leveraging AI to increase output.
- Familiarity with tools like Gainsight, Salesforce, Sendoso, and Outreach is preferred.
Benefits & Perks
Competitive base salary
Company-wide bonus program
Generous and flexible time off and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees
401K with generous company match
Access to new downtown office with high-tech building gym and nearby running trails
Ongoing career development opportunities through Learning and Development team
Recognition and rewards programs
Opportunities to give back through community service
Being part of a Best Places to Work company for multiple years
Ready to Apply?
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