Lifecycle Marketing Manager
TetraNew York, New York
Full Time
Posted April 1, 2025
Energy Efficiency
Remote
Apply Now
Application opens on company website
Job Description
The CRM Lifecycle Marketing Manager is responsible for developing and executing multi-channel marketing campaigns to engage homeowners, improve customer retention, and increase lifetime value through personalized communication strategies and data-driven insights.
Key Responsibilities
- Plan, implement, and optimize CRM campaigns across email, SMS, and other channels to drive lead qualification, customer retention, and lifetime value growth.
- Design and manage customer lifecycle journeys to deliver personalized experiences at each stage.
- Develop, execute, and optimize a customer referral program to increase customer acquisition through word-of-mouth.
- Monitor and analyze campaign performance metrics, testing and iterating to improve results.
- Leverage customer data to develop segmentation strategies, predictive models, and actionable insights.
- Collaborate with product, sales, and design teams to align campaigns with business objectives and ensure a cohesive customer experience.
- Manage CRM platforms and marketing automation tools to measure performance and execute communications.
- Analyze customer behavior and feedback to identify trends, opportunities, and pain points, informing marketing strategies.
Requirements
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- 3-5 years of experience in CRM, lifecycle marketing, or related roles.
- Proven track record of managing successful multi-channel campaigns and improving customer retention metrics.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Experience with CRM platforms and marketing automation tools such as Klaviyo, Salesforce, or Braze.
- Proficiency in data visualization tools and reporting platforms such as Metabase, Tableau, Looker, or Excel.
- Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
- Strong written and verbal communication skills for cross-functional collaboration and stakeholder engagement.
- Detail-oriented, resourceful, and comfortable working in a fast-paced, dynamic environment.
- A problem-solver who thrives on challenges and is driven by results.
Benefits & Perks
Competitive salary with meaningful equity
Unlimited PTO policy
Fully paid parental leave
Comprehensive benefits package, including health, dental, vision, and retirement plans
Opportunities for career advancement and professional growth
Collaborative work environment that encourages creativity and innovation
Ready to Apply?
Join Tetra and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Tetra
Home Efficiency Advocate GA
Tetra
Not specified
Full Time
Dec 10
Home Efficiency Advocate GA
Tetra
Not specified
Full Time
Dec 19
Lifecycle Marketing Manager
Tetra
Remote
Full Time
Nov 19
More jobs in New York, New York
Senior Field Marketing Manager - Public Sector
Celonis
New York
Full Time
Dec 17
$125k-145k
Lead Consultant
Celonis
New York
Full Time
Jan 2
$156k-174k
Senior Field Marketing Manager - Public Sector
Celonis
New York
Full Time
Dec 19
$125k-145k