Sr. Product Marketing Manager - Smart Trailers Connected Equipment

Samsara

Location not specified

Full Time

Posted May 4, 2026

$119k - $201k

Not Specified

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Job Description

The Senior Product Marketing Manager will develop and execute go-to-market strategies for Samsara's connected products, drive product adoption, create compelling customer content, enable sales teams, and analyze marketing performance to support the company's growth in IoT-enabled physical operations.

Key Responsibilities

Define and manage end-to-end go-to-market strategy for product areas, including messaging, positioning, launch planning, sales enablement, and customer adoption.
Design and execute marketing programs to drive product adoption and usage within the customer base.
Engage with customers through feedback sessions, beta programs, and events to gather insights and build advocacy.
Create and deliver sales enablement materials such as training, battlecards, and competitor insights to support sales teams.
Collaborate on content creation and oversee multi-channel marketing campaigns to communicate product value.
Analyze performance data to measure product adoption, campaign effectiveness, and key business metrics, reporting findings to leadership.

Requirements

Minimum of 5 years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go-to-market strategies.
Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
Excellent written and verbal communication skills, with the ability to present to internal and external audiences large and small.
Proven ability to create and edit a variety of content including emails, launch plans, training materials, and customer-facing content.
Experience in customer-centric storytelling, translating technical features into clear value propositions, and engaging directly with customers.
Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
Strong cross-functional leadership experience managing and communicating complex projects with many stakeholders.
Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
Bachelor’s degree required; MBA preferred.
Experience in B2B marketing is preferred.
High sense of urgency and an ambitious work ethic to drive business outcomes.
Analytical skills to understand customer data and measure the effectiveness of marketing programs.