Job Description
A Senior Product Marketing Manager responsible for developing and executing go-to-market strategies, driving product adoption and loyalty among frontline workers, and collaborating across teams to communicate product value and influence product development in a fast-growing, mission-driven company.
Key Responsibilities
- Develop and execute go-to-market strategies for the frontline experience application.
- Plan and manage end-to-end product launches to drive adoption and engagement.
- Create and implement programs to promote product adoption and customer loyalty.
- Develop sales enablement materials, including training, battlecards, and messaging tools.
- Collaborate with marketing and content teams to produce customer-facing content that communicates product value.
- Engage with customers through feedback sessions, beta programs, and events to gather insights and build advocacy.
- Partner with Product Management to provide field feedback and influence product roadmap.
- Analyze performance data to measure product adoption, campaign success, and key business metrics.
Requirements
- Minimum of 5 years of experience in Product Marketing with a focus on B2B SaaS, Logistics, or Management Consulting.
- Demonstrated experience working with or marketing to end users in a technology or logistics company, such as working in driver engagement at a rideshare company or pilots at an airline.
- Deep understanding of distinct customer profiles and messaging as a function of the customer journey.
- Proven ability to practice a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
- Proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
- Executive presence and polished communication skills, with the credibility to command a room and present to senior leadership.
- Strong customer-centric storytelling skills, translating technical features into clear value, and engaging directly with customers.
- Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
- Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams.
- Bachelor’s degree required; MBA preferred.
- Past experience in building and deploying loyalty products (preferred).
Benefits & Perks
Competitive total compensation package including base salary, bonus, and equity (RSUs)
Remote and flexible working arrangements
Health benefits
Opportunities for career development and growth
Inclusive work environment with accommodations for disabilities
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