Job Description
The Senior Manager of Campaign Operations at Samsara leads and scales the global marketing campaign execution team, overseeing multi-channel campaigns to drive growth, improve operational efficiency, and support the company's long-term strategic initiatives in a fast-paced, high-growth environment.
Key Responsibilities
- Lead and scale the global campaign execution team responsible for building, testing, and launching multi-channel marketing campaigns.
- Implement strategic initiatives to improve operational efficiency and influence broader marketing functions.
- Build, develop, and lead an inclusive, high-performing team, empowering members to interpret data and make informed decisions.
- Streamline cross-team processes and workflows to eliminate bottlenecks and enhance collaboration.
- Identify, assess, and mitigate operational and strategic risks within the team and function.
- Foster a sense of urgency and balance speed with quality in campaign delivery.
- Drive AI integration and innovation to improve campaign production, segmentation, and business impact.
- Conduct root cause analysis to resolve systemic challenges and support continuous improvement.
- Develop and implement tools and resources to enhance team performance and onboarding.
Requirements
- 10 years of experience in Marketing Operations, Demand Generation or similar Global Service Center, with 3 years of direct people management experience.
- Serve as a subject matter expert with deep hands-on experience in Marketing Automation Marketo, Iterable, CRM Salesforce, and CDP platforms Hightouch or similar, providing technical leadership and troubleshooting complex issues to guide and support the team.
- Managed high-volume global campaign operations, overseeing end-to-end processes including intake, build, QA, and reporting to ensure efficient execution and quality delivery.
- Analyzed operational metrics such as SLA adherence, error rates, capacity planning, and campaign performance data (Open Rate, CTR, CTOR, Pipe MQL, etc.) to inform strategic decisions and optimize resource allocation.
- Fostered cross-functional collaboration to solve complex challenges, streamline workflows, and improve overall marketing operations efficiency.
- Possess Marketo Certified Expert or equivalent technical certifications.
- Experience managing remote or distributed teams across different time zones, supporting members based in North America, EMEA, and LATAM.
- Experience leading change management initiatives, such as transitioning operational responsibilities or implementing new intake platforms.
- Proficiency with related stack tools such as Hightouch, Airtable, Gumloop, Allgood, Litmus, and Contentful.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and RSUs
Employee-led remote and flexible working options
Health benefits
Opportunities for career development and advancement
Inclusive work environment with accommodations for persons with disabilities
Support for remote work or hybrid work models
Ready to Apply?
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