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Sr. Growth Marketing Manager I - Emerging Products

Samsara
Location not specified
Full Time
Posted October 31, 2025
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Job Description

The role involves developing and executing demand generation strategies for Samsara's emerging products, leveraging multi-channel marketing campaigns to drive pipeline and revenue growth, and collaborating with cross-functional teams to optimize customer engagement and business impact.

Key Responsibilities

  • Own the demand generation strategy for new offerings and support key commercial milestones.
  • Design and execute multi-channel campaigns across email, webinars, direct mail, and other channels to drive pipeline and revenue.
  • Partner with Sales, PMM, Customer Success, and channel owners to plan and implement integrated customer lifecycle motions.
  • Pilot and scale new marketing channels using data insights to optimize growth and experimentation strategies.
  • Define test plans, instrumentation, and reporting processes to enhance prospect and customer experiences.

Requirements

  • Minimum of 5 years in demand generation, growth marketing, or related B2B marketing roles.
  • Experience leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity.
  • Proven track record in building multi-channel programs that drive qualified pipeline and revenue.
  • Proficiency with marketing automation and CRM tools such as Marketo or equivalent Salesforce.
  • Strong analytical rigor skilled at experiment design, interpreting results, and turning insights into action.
  • Excellent stakeholder management and executive-level communication skills.
  • High ownership, bias to action, and accountability in fast-moving environments.
  • Bachelor's degree (BS/BA) or equivalent experience.
  • Hands-on experience with SQL and/or Python or equivalent for analysis and experimentation.
  • Background in management consulting, analytics, or similar problem-solving roles.
  • Strong writing skills with experience creating content for emails, webinars, webpages, or blogs.
  • Comfortable operating in 0-1 environments and in a startup-within-an-enterprise context.
  • Experience with Databricks or similar data platforms and advanced Salesforce usage.

Benefits & Perks

Competitive total compensation package including base salary, bonus, and stock options (RSUs)
Remote and flexible working arrangements
Health benefits

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