Job Description
The Senior Campaign Operations Manager will develop, optimize, and manage data-driven marketing campaigns across multiple regions, leveraging marketing automation tools to engage audiences and improve campaign performance, while collaborating with cross-functional teams to support the company's growth and industry impact.
Key Responsibilities
- Build compelling and scalable customer journeys, including email sequences and lead nurture tracks.
- Leverage marketing automation platforms (Iterable, Marketo) integrated with CRM and data platforms to execute campaigns.
- Drive continuous improvement by refining campaign solutions and eliminating bottlenecks through automation and AI.
- Collaborate cross-functionally with marketing, customer success, and tech teams to align campaigns with business goals.
- Ensure content, audiences, and journeys are accurate, aligned with outcomes, and meet quality standards.
- Analyze campaign performance metrics and provide data-driven recommendations for optimization.
- Implement A/B testing and experimentation to improve campaign effectiveness and share best practices.
Requirements
- 8 years hands-on email marketing, campaign operations or digital marketing experience at a high growth B2B tech company.
- Successful ownership of campaign execution in Iterable or similar marketing automation tooling (e.g., Marketo, Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows.
- Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging.
- Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices.
- Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes.
- Passionate about leveraging technology to drive innovation and efficiency.
- Highly organized with exceptional attention to detail.
- Ability to evaluate and prioritize initiatives based upon context and expected ROI.
- Strong written and verbal communication skills and ability to collaborate effectively with cross-functional teams.
- Iterable certified foundations or above.
- Marketo certified expert or above.
- Intermediate to advanced user of Salesforce, Hightouch, Zoom, Contentful, and Splash.
- Experience leveraging AI to increase efficiency and having built an AI agent (e.g., hands-on experience with Copy.ai, Gumloop, Airtable AI, Gemini) is a big plus.
- Proficiency with HTML and CSS.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and equity (RSUs)
Remote and flexible working options
Health benefits
Opportunities for career development and growth
Inclusive work environment with accommodations for disabilities
Ready to Apply?
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