Job Description
The role involves developing and managing customer advocacy programs to build strong relationships with key clients, create compelling customer stories, and support go-to-market initiatives through strategic partnerships and speaker engagements in a remote setting.
Key Responsibilities
- Develop and execute tailored co-marketing plans with strategic customers to create advocacy assets.
- Build and maintain a repository of engaged customer advocates and develop strategies for their enablement and participation in events and content.
- Align customer advocacy efforts with go-to-market initiatives by integrating customer stories into campaigns, product launches, and events.
- Deepen customer relationships through exclusive sponsorships, events, and storytelling opportunities to drive retention and expansion.
- Drive customer storytelling, speaker recruitment, and engagement for flagship conferences and key events.
- Optimize internal workflows, tools, and automation to streamline speaker sourcing, tracking, and fulfillment processes.
- Measure and analyze advocacy program impact, gather feedback, and continuously improve program effectiveness.
- Partner with content and brand teams to create high-impact customer content, including case studies, blog posts, and testimonials.
Requirements
- Minimum of 8 years of experience in customer advocacy, customer marketing, and/or marketing program management in a B2B SaaS environment.
- Proven ability to own strategy and execution end-to-end, building and scaling customer advocacy programs that drive measurable business impact and fuel go-to-market initiatives.
- Highly effective at relationship building, with a knack for developing authentic customer relationships, driving engagement, and managing all aspects of the customer experience, including onsite and video-related engagements.
- Exceptional storytelling skills, being a business-savvy storyteller who can craft compelling, human-centered narratives with strong data-driven insights and no fluff.
- Highly organized and execution-focused, with outstanding project management skills and the proven ability to manage multiple, complex initiatives with high quality and on deadline.
- Self-starter and quick learner who thrives in a fast-paced, autonomous environment.
- Strong cross-functional collaborator, able to influence and partner effectively with Sales, Customer Success, Marketing, and Product teams.
- Excellent verbal and written communication skills, with a core passion for serving and amplifying customer voices.
- Results-driven with strong analytical skills, capable of measuring the effectiveness of advocacy programs and optimizing for greater impact.
- Bachelor’s degree from a 4-year institution or equivalent experience.
- Strong problem-solving mindset with the ability to quickly diagnose issues, troubleshoot challenges, and drive solutions.
- High attention to detail and a commitment to quality work, ensuring all advocacy programs and content reflect Samsara’s brand standards.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and RSUs
Employee-led remote and flexible working options
Health benefits
Samsara for Good charity fund
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