Director, Customer Lifecycle Marketing
SamsaraRemote
Full Time
Posted October 22, 2025
$136k - $242k
Not Specified
Remote
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Application opens on company website
Job Description
The role involves leading Samsara's global customer lifecycle marketing strategy to enhance customer engagement, retention, and growth across all stages of the customer journey, while managing a team and collaborating with cross-functional leaders to deliver impactful, data-driven programs.
Key Responsibilities
- Define and lead global customer lifecycle marketing strategy to engage and grow customers across all journey stages.
- Develop scalable programs, data-driven frameworks, and best practices to enhance customer experiences and business impact.
- Collaborate with cross-functional leaders to align lifecycle initiatives with broader go-to-market strategies and growth objectives.
- Build and develop a high-performing team of lifecycle marketers focused on strategic, innovative, and measurable initiatives.
- Translate customer engagement data into actionable insights to optimize retention, expansion, and overall program effectiveness.
Requirements
- 10 years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies.
- 4 years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
- Proven success in defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
- Strong analytical acumen and comfort with lifecycle analytics tools such as Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar.
- Executive communication skills able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
- Experience balancing strategic vision with operational execution in complex, fast-paced organizations.
- Bachelor’s degree required; advanced degree or equivalent experience preferred.
- A growth mindset grounded in experimentation, with a track record of moving fast, testing boldly, and scaling what works.
- Proven success in driving measurable business impact through lifecycle programs tied to revenue metrics such as Net Revenue Retention (NRR), Customer Lifetime Value (CLTV), and expansion.
- Deep fluency in customer data and behavioral insights, with the ability to translate analytics into cohesive, cross-channel engagement strategies.
- Ability to build systems, teams, and cultures that balance analytical rigor with creativity, thriving in ambiguity while driving clarity and structure.
- Comfort operating in ambiguity, prioritizing ruthlessly, balancing creativity with precision, and bringing structure to complex challenges.
Benefits & Perks
Compensation/salary range: $135,520 - $242,000 USD annually
Employee-led remote and flexible working
Health benefits
Total compensation package including base salary, bonus, variable pay, and restricted stock unit awards (RSUs)
Opportunities for RSU refresh grants and above-market equity awards based on performance
Inclusive work environment with accommodations for persons with disabilities
Flexible working model supporting remote, hybrid, or in-office work arrangements
Ready to Apply?
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