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Job Description
The Enterprise Demand Generation Manager is responsible for developing and executing multi-channel marketing campaigns to drive pipeline growth and revenue in the EMEA region, collaborating with sales and marketing teams to optimize demand generation activities and maximize ROI.
Key Responsibilities
- Own and drive the EMEA enterprise pipeline through demand generation activities
- Develop and execute the demand generation strategy in collaboration with sales and marketing teams
- Plan, execute, and optimize multi-channel campaigns including email, webinars, content marketing, and sales enablement
- Forecast, measure, and analyze campaign impact on pipeline, revenue, and KPIs to optimize outcomes
- Manage audience segmentation, targeting, and messaging to resonate with target personas
- Oversee third-party vendors and partners to ensure successful campaign execution and ROI
- Collaborate with sales and field teams to align campaigns with account priorities and enable follow-up
- Innovate and run experiments across channels to improve engagement, conversion, and growth
- Manage campaign budgets, track spend, and ensure cost-effective demand generation
Requirements
- Proven experience in demand generation, growth marketing, or related roles, ideally in B2B enterprise technology.
- Proven ability to own and drive pipeline, delivering measurable impact on opportunities, revenue, and growth.
- Strong analytical skills, able to measure campaign effectiveness, forecast impact, and optimise prioritisation to improve outcomes.
- Experience planning, executing, and optimising multi-channel campaigns including email, webinars, content marketing, direct mail, engagement, nurturing, and sales enablement.
- Demonstrated ability to manage third-party vendors and campaign budgets, ensuring programmes are executed effectively and ROI is maximised.
- Excellent stakeholder management and communication skills, able to influence Sales, Field, Product Marketing, Customer Marketing, and senior executives.
- Creative, proactive, and results-oriented, with a bias for action and a track record of running experiments to optimise engagement, conversion, and growth.
- Proficiency with Salesforce, Marketo or other marketing automation platforms, Excel, and familiarity with demand generation or ABM tools such as 6sense, Outreach, ZoomInfo, or similar.
- Ability to collaborate across cross-functional teams and manage multiple initiatives under tight deadlines.
- BS BA degree or equivalent experience.
Benefits & Perks
Full time employees receive a competitive total compensation package
Employee-led remote and flexible working
Health benefits
Flexible working model including remote, hybrid, or in-office options
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