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Job Description
The role involves creating and managing high-quality content to build brand awareness and generate leads for Samsara's connected operations platform across the EMEA region. It requires strategic storytelling, content production, project management, and collaboration with cross-functional teams to engage enterprise audiences and support marketing objectives.
Key Responsibilities
- Create high-quality, multi-format content such as videos, webinars, whitepapers, blog posts, and research reports to build brand awareness and generate leads.
- Manage end-to-end content projects, including planning, research, writing, editing, and stakeholder coordination.
- Develop and implement localized content strategies for the EMEA region, optimizing for SEO and regional channels.
- Analyze content performance metrics and derive insights to improve future content initiatives.
- Provide editorial guidance and content best practices to cross-functional marketing teams.
- Research and test new content formats and channels to enhance engagement and inbound lead generation.
Requirements
- Bachelor's degree in journalism, English, communications, or a related field.
- Significant years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads.
- Samples of interactive and engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc.
- Excels at using content management systems like Contentful.
- Experience with SEO best practices and localisation.
- Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end.
- Excellent copyediting, communication, and project management skills.
- Experience using analytics to determine the impact and effectiveness of content programs.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Inclusive work environment with accommodations for persons with disabilities
Flexible working model supporting remote, hybrid, or in-person work
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