Job Description
The role involves leading account-based marketing strategies and executing high-impact campaigns to engage enterprise customers and partners across the EMEA region, with the goal of driving pipeline growth, strengthening relationships, and supporting sales initiatives in a technology-focused environment.
Key Responsibilities
- Lead account-based and regional field marketing strategies in collaboration with Enterprise Sales to generate pipeline and accelerate opportunities.
- Plan and execute integrated ABM programs and high-touch initiatives for priority accounts, including events, webinars, digital journeys, direct mail, and executive dinners.
- Coordinate and manage executive briefings, including logistics, stakeholder alignment, pre-brief preparation, and post-brief follow-up.
- Partner with Sales on account-specific plays, providing insights, stakeholder mapping, and tailored touchpoints to drive pipeline growth.
- Own the execution, operations, and performance tracking of ABM campaigns, including budget management and ROI analysis.
Requirements
- Proven experience in ABM or demand generation ideally for B2B high-tech or enterprise accounts.
- Proven experience in event management, preferably within the technology or B2B sector.
- Proven expertise in account-based marketing across multiple channels and ability to measure campaign effectiveness.
- Strong executive presence and communication skills, able to influence stakeholders at all levels.
- Proficiency with Salesforce, Marketo, Excel, and familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, or similar.
- Demonstrated project and time management skills, managing multiple initiatives with tight deadlines.
- Self-motivated, proactive, and results-oriented, with a strong bias for action and focus on ROI.
- Ability to collaborate across cross-functional teams including Sales, PMM, Demand Generation, and Content.
- Willingness and ability to travel as required for executive briefings and events up to 20% of the time.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Opportunities for career development and growth
Inclusive work environment with accommodations for disabilities
Support for remote work and hybrid models
Ready to Apply?
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