GTM AI Change Management Leader
Pure StorageSanta Clara, California
Full Time
Posted November 20, 2025
$149k - $224k
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Application opens on company website
Job Description
This role involves leading change management and enablement strategies to integrate AI and machine learning into marketing and go-to-market operations, driving adoption, efficiency, and measurable business impact through training, communication, and process transformation.
Key Responsibilities
- Develop and execute change management and enablement strategies for Marketing and GTM teams to support AI and transformation initiatives.
- Design and deliver enablement programs, content, tools, and communication to facilitate adoption of new processes and AI tools.
- Define and monitor KPIs related to adoption, engagement, and productivity impact of AI and transformation efforts.
- Lead ongoing enablement activities including training, onboarding, and continuous improvement of learning programs.
- Integrate AI-powered learning tools to personalize and scale enablement and communication efforts.
- Drive the integration of AI tools into daily workflows to enhance efficiency, scale, and insights while ensuring responsible AI usage.
Requirements
- Bachelor's degree in business, marketing, communications, education, or a related field
- 10 years of experience in B2B enterprise, SaaS, or technology organizations across Marketing, Sales, Operations, or GTM functions
- Experience implementing change management strategies for Buying Group Demand Funnels at enterprise companies
- Experience driving transformation leveraging and driving adoption of Machine Learning and AI
- Proven expertise in organizational change management with demonstrated experience applying structured frameworks such as Prosci or ADKAR
- Strong understanding of AI tools, generative AI models, Agent development and automation, use cases for GTM and marketing operations
- Demonstrated success implementing AI solutions and measuring impact through adoption, engagement, and performance metrics
- Excellent communication skills with the ability to translate complex AI and machine learning concepts into approachable, actionable messaging for non-technical audiences
- Experience developing enablement programs that combine virtual employee training, live coaching, and data-driven insights
- Proficiency in tools such as Google Gemini, Enterprise ChatGPT, Synthesia, Workday Learning, and analytics dashboards for program measurement
- Strong project management and stakeholder alignment skills
- Strategic thinker who is data-driven, organized, and action-oriented
- Change Management certification such as Prosci or equivalent (preferred)
- Ability to work primarily in an in-office environment at the OFFICE_LOCATION in compliance with company policies
Benefits & Perks
Salary range: 149,000 - 224,000 USD
Eligible for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
In-office work environment
Accommodations for disabilities
Inclusive and diverse workplace culture
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