Director, Marketing Systems and Data
Pure StorageSanta Clara, California
Full Time
Posted January 9, 2026
$187k - $299k
Apply Now
Application opens on company website
Job Description
This role involves leading the development and execution of marketing technology and data strategies, including data integration, quality, governance, and cross-functional collaboration, to support and automate go-to-market initiatives in a high-tech B2B environment.
Key Responsibilities
- Define and develop the marketing technology vision and 3-year strategic plan in collaboration with stakeholders.
- Develop and implement end-to-end processes to automate and support go-to-market (GTM) motions leveraging a Customer Data Platform (aCDP).
- Oversee marketing data engineering efforts to integrate data from sources like Snowflake, Salesforce, Marketo, 6Sense, and Bombora.
- Design data flows and synchronization rules to ensure accurate, consistent, and accessible data for business decisions.
- Lead initiatives to improve data quality and governance for accounts, contacts, and other critical data domains.
- Partner with corporate functions to incorporate marketing needs into enterprise-wide Master Data Management (MDM) and data governance strategies.
- Lead strategies to enrich account and contact data with B2B data vendors and enhance account hierarchy for ML model development.
- Collaborate with cross-functional teams including Marketing, Sales, IT, Finance, Customer Support, Data Science, and Business Intelligence to align on goals and execution.
- Present marketing technology and data strategy progress and insights to executive leadership and key stakeholders.
Requirements
- Deep expertise in software development, data engineering, GTM data management, B2B go-to-market technologies, and cross-functional collaboration.
- Extensive experience with B2B marketing technology stacks, including Salesforce, Adobe, Snowflake or equivalent tools in the same category, and Customer Data Platform development and/or implementation.
- Strong background in data integration, data quality management, and data governance.
- Proven ability to collaborate with cross-functional teams and influence at all levels of the organization.
- Excellent communication skills, both written and verbal, with the ability to present complex data concepts.
- Experience with buying groups and the Forrester B2B Revenue Waterfall model is a plus.
- Strong analytical and problem-solving skills, with a focus on driving results.
- Graduate degree in business, engineering, or an equivalent field.
- At least 10 years of experience in high tech B2B Marketing, Sales, and/or Technology.
- At least 7 years of experience in a Sales or Marketing analytics role.
- Experience working in an agile environment.
- Ability to work primarily in an in-office environment at the Santa Clara office in compliance with company policies.
Benefits & Perks
Salary range: 187,000 - 299,000 USD
Potential incentive pay and/or equity
In-office work environment in Santa Clara
Flexible time off
Wellness resources
Company-sponsored team events
Inclusive and diverse workplace culture
Ready to Apply?
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