Director, Marketing Systems and Data
Pure StorageSanta Clara, California
Full Time
Posted January 9, 2026
$187k - $299k
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Application opens on company website
Job Description
This role involves leading the development and execution of marketing technology and data strategies, including data integration, quality, governance, and cross-functional collaboration, to support and automate go-to-market initiatives in a high-tech B2B environment.
Key Responsibilities
- Define and develop the marketing technology vision and 3-year strategic plan in collaboration with stakeholders.
- Develop and implement end-to-end processes to automate and support go-to-market (GTM) motions leveraging a Customer Data Platform (aCDP).
- Oversee marketing data engineering efforts to integrate data from sources like Snowflake, Salesforce, Marketo, 6Sense, and Bombora.
- Design data flows and synchronization rules to ensure accurate, consistent, and accessible data for business decisions.
- Lead initiatives to improve data quality and governance for accounts, contacts, and other critical data domains.
- Partner with corporate functions to incorporate marketing needs into enterprise-wide Master Data Management (MDM) and data governance strategies.
- Lead strategies to enrich account and contact data with B2B data vendors and enhance account hierarchy for ML model development.
- Collaborate with cross-functional teams including Marketing, Sales, IT, Finance, Customer Support, Data Science, and Business Intelligence to align on goals and execution.
- Present marketing technology and data strategy progress and insights to executive leadership and key stakeholders.
Requirements
- Deep expertise in software development, data engineering, GTM data management, B2B go-to-market technologies, and cross-functional collaboration.
- Extensive experience with B2B marketing technology stacks, including Salesforce, Adobe, Snowflake or equivalent tools in the same category, and Customer Data Platform development and/or implementation.
- Strong background in data integration, data quality management, and data governance.
- Proven ability to collaborate with cross-functional teams and influence at all levels of the organization.
- Excellent communication skills, both written and verbal, with the ability to present complex data concepts.
- Experience with buying groups and the Forrester B2B Revenue Waterfall model is a plus.
- Strong analytical and problem-solving skills, with a focus on driving results.
- Graduate degree in business, engineering, or an equivalent field.
- At least 10 years of experience in high tech B2B Marketing, Sales, and/or Technology.
- At least 7 years of experience in a Sales or Marketing analytics role.
- Experience working in an agile environment.
- Ability to work primarily in an in-office environment at the Santa Clara office in compliance with company policies.
Benefits & Perks
Salary range: 187,000 - 299,000 USD
Potential incentive pay and/or equity
In-office work environment in Santa Clara
Flexible time off
Wellness resources
Company-sponsored team events
Inclusive and diverse workplace culture
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