Senior Demand Generation Manager

Metergy Solutions

Toronto, Ontario

Full Time

Posted February 18, 2026

Energy Management

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Job Description

The Senior Demand Generation Manager is responsible for developing and executing marketing campaigns to drive pipeline growth, generate qualified leads, and support revenue growth by collaborating with sales and marketing teams to build scalable lead acquisition and nurturing strategies.

Key Responsibilities

Build and lead the demand generation strategy and campaigns to accelerate pipeline growth across Canada and the U.S.
Architect, launch, and optimize integrated marketing programs to increase awareness, generate qualified leads, and convert intent into revenue.
Partner with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurturing, automation, and reporting frameworks.

Requirements

Experience in building and leading demand generation strategies, owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada and the U.S.
Ability to architect, launch, and optimize integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact.
Experience partnering closely with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurture, automation, and reporting frameworks that enable predictable pipeline creation.
Proven experience in developing and executing marketing campaigns from the ground up, with a strategic hands-on approach.
Strong understanding of demand generation tactics, including lead acquisition, lead nurturing, marketing automation, and performance reporting.
Excellent collaboration skills to work effectively with cross-functional teams including Sales, Sales Operations, and Marketing.
Ability to analyze campaign performance data and optimize campaigns for better results.
Experience working in a B2B environment, preferably within technology, SaaS, or related industries.
Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.