Senior Demand Generation Manager
Metergy SolutionsToronto, Ontario
Full Time
Posted February 18, 2026
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Job Description
The Senior Demand Generation Manager is responsible for developing and executing marketing campaigns to drive pipeline growth, generate qualified leads, and support revenue growth by collaborating with sales and marketing teams and building scalable lead acquisition and nurturing frameworks.
Key Responsibilities
- Build and lead the demand generation strategy and campaigns to accelerate pipeline growth across Canada and the U.S.
- Architect, launch, and optimize integrated marketing programs to increase awareness, generate qualified leads, and convert intent into revenue.
- Partner with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurturing, automation, and reporting frameworks.
Requirements
- Proven experience in building and leading demand generation strategies, owning the strategy, execution, and performance of campaigns that accelerate pipeline growth across Canada and the U.S.
- Experience in architecting, launching, and optimizing integrated marketing programs that fuel awareness, generate qualified leads, and convert intent into measurable revenue impact.
- Ability to partner closely with Sales, Sales Operations, and Marketing to implement scalable lead acquisition, nurture, automation, and reporting frameworks that enable predictable pipeline creation.
- Demonstrated ability to develop and execute demand generation campaigns from the ground up, with strategic hands-on involvement.
- Experience in managing and optimizing marketing campaigns to achieve pipeline growth and revenue targets.
- Strong understanding of lead acquisition, lead nurturing, automation tools, and reporting frameworks.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience in working within a SaaS or technology company environment is preferred.
- Ability to analyze campaign performance data and adjust strategies accordingly to improve results.
Benefits & Perks
Fully company covered health and dental benefits from day 1
Company funded Health Spending Account
Plan for retirement with Deferred Profit Sharing Plan (DPSP) and RRSP Matching
Support for continuous learning
Paid personal and sick days on top of vacation
Summer hours to enjoy the weather
Company sponsored social events
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