Job Description
The Lead Lifecycle Marketing Manager is responsible for developing and implementing a structured, tailored nurture program to enhance client relationships, drive acquisition and retention, increase product knowledge and adoption, and foster a sense of community among clients in the energy technology sector.
Key Responsibilities
- Develop and implement a structured, tailored client nurture program to enhance relationships from prospect to long-term client
- Strengthen client relationships to drive acquisition and retention
- Improve client knowledge of Kraken products and use cases to increase upsell and product adoption
- Facilitate peer-to-peer exchanges among clients to foster a sense of community
Requirements
- Experience in developing and implementing structured, tailored nurture programs that provide a cohesive experience to clients from prospects to tenured clients, with the goal of strengthening relationships, driving acquisition and retention, improving product knowledge, and facilitating peer-to-peer exchanges.
- Ability to build and support programs that enhance client relationships to drive customer acquisition and retention.
- Experience in creating initiatives that improve client knowledge around products and use cases to drive upsell and product adoption.
- Proven ability to facilitate peer-to-peer exchanges across clients to develop a sense of community and belonging.
- Strong understanding of lifecycle marketing strategies and customer engagement techniques.
- Excellent communication and interpersonal skills to build partnerships with clients and internal teams.
- Ability to analyze customer data and feedback to inform program development and measure success.
- Experience working in a technology or energy industry is preferred but not explicitly required.
- Ability to work collaboratively across teams to align on program goals and execution.
- A proactive approach to identifying opportunities for program improvement and innovation.
Benefits & Perks
Compensation/salary range not specified
Work schedule not specified
Work environment perks include being a certified Great Place to Work in multiple countries and recognized as one of the Best Workplaces on Glassdoor in the UK
Tools and environment provided to help unleash potential
Accommodation and interview process customization available upon request
Ready to Apply?
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