Senior Manager, Martech Developer, Digital Banking
Forbright BankLocation not specified
Full Time
Posted October 21, 2025
$120k - $140k
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Application opens on company website
Job Description
The Senior Manager, Martech Developer, Digital Banking is responsible for managing and enhancing the bank's marketing technology stack, building customer journeys, developing communication campaigns, conducting A/B testing, and integrating data sources to improve customer experience using platforms like Salesforce Marketing Cloud, Segment CDP, and OneTrust.
Key Responsibilities
- Manage and maintain the Digital Bank's Martech Stack
- Build and optimize customer journeys
- Configure and develop email and push communication campaigns
- Create A/B testing experiments to improve marketing effectiveness
- Construct and connect data sources across the Martech ecosystem
- Implement technical solutions and troubleshoot issues within marketing platforms
- Leverage Salesforce Marketing Cloud, Segment CDP, and OneTrust platforms to enhance customer experiences
Requirements
- Experience in managing and maintaining the Digital Bank's Martech Stack, including building and maintaining customer journeys, configuring and developing email and push communications, creating A/B testing experiments, and constructing and connecting data sources across the Martech ecosystem.
- Technical expertise in implementing solutions, troubleshooting issues, and enhancing customer experiences utilizing Salesforce Marketing Cloud (SFMC), Segment Customer Data Platform (CDP), and OneTrust Consent Management Platform.
- Ability to communicate clearly verbally and in writing with others.
- Proficiency in operating technology or other office machinery such as printers and scanners.
- Ability to remain in a stationary position for extended periods while performing duties.
- Use of hands and fingers for computer operation and other tasks.
- Work primarily conducted in an office setting, with some positions possibly allowing remote work through technology at management discretion.
- Willingness to exhibit a high level of flexibility regarding situationally assigned duties outside of the job description.
Benefits & Perks
Comprehensive health, dental, and vision plans
4 weeks PTO
401k company match
Metro SmartTrip benefits
Remote or hybrid work schedules for most positions
Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more
Best Workplaces for Commuters 2023 2024 winner
The Washington Post Top Workplaces 2023, 2024, and 2025 winner
American Banker Best Banks to Work For 2023 winner
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