Job Description
The Product Marketing Manager at EnergyHub is responsible for positioning and promoting the company's energy solutions to utilities and stakeholders, developing marketing collateral, supporting go-to-market strategies, and collaborating across teams to drive market adoption and success in the renewable energy and distributed energy resource space.
Key Responsibilities
- Become an expert on customer challenges related to distributed energy resource adoption and how solutions address grid needs
- Develop and disseminate customer insights and craft compelling messaging and narratives aligned with company positioning
- Support sales, marketing, product, and customer success teams with training on solutions and buyer problems
- Create persuasive marketing collateral including sales enablement materials, product sheets, presentations, website content, and case studies
- Support go-to-market strategies for new product launches and features, including sales enablement and promotional activities
- Conduct competitive analysis to identify market trends, differentiation opportunities, and inform marketing strategies
- Collaborate with cross-functional teams to understand audience challenges and refine messaging and positioning
- Measure and analyze the effectiveness of marketing initiatives, track KPIs, and provide insights for continuous improvement
Requirements
- Three years of experience in product marketing, preferably in the technology, energy, or utilities industry.
- Bachelor's degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics.
- Curiosity and the ability to iterate quickly on new ideas.
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language.
- Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content.
- Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Demonstrated ability to identify and initiate new projects independently.
- Passion for sustainability, renewable energy, and driving positive environmental impact.
- Expertise in Microsoft Excel and PowerPoint.
Benefits & Perks
Base salary range of $120,000 to $145,000 USD
100% paid medical insurance for employees
401(k) retirement plan with employer match
Flexible work schedule
Casual work environment
Fully stocked fridge and pantry
Free Citi Bike membership
Secure bike rack
Gym subsidy
Paid parental leave
Education assistance program
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