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Job Description
The Web Marketing Manager is responsible for overseeing the performance and development of DroneDeploy's website, focusing on driving traffic, optimizing user journeys, and coordinating cross-functional teams to implement web initiatives and technical enhancements that support marketing and growth objectives.
Key Responsibilities
- Own and manage DroneDeploy.com, including daily performance, roadmap, and prioritization of web initiatives.
- Coordinate with internal teams and agencies to manage web requests and oversee the development, testing, and launch of web features.
- Lead conversion rate optimization (CRO) programs and technical enhancements such as AI-enabled SEO, platform transitions, and chatbot lifecycle management.
- Align cross-functional partners around measurable outcomes for traffic growth, inbound conversion, and high-intent user journeys.
- Translate GTM priorities into web systems and daily execution, ensuring seamless integration with tools like Marketo and Salesforce.
Requirements
- Experience managing the daily performance, roadmap, and prioritization of all web initiatives, with a specific focus on inbound, high-velocity visitors and self-serve style journeys.
- Ability to understand how changes on the website flow downstream into tools like Marketo, Salesforce, and GTM processes.
- Proven experience running the web channel end-to-end, including managing the intake and prioritization of web requests, coordinating with agencies and internal teams, and making real-time decisions about what gets built, tested, and launched.
- Experience guiding cross-functional partners from Demand Generation, Product Marketing, Content, Marketing Operations, Revenue Operations, and DevOps, and aligning them around measurable outcomes for traffic growth, inbound conversion, and high-intent user journeys.
- Strong systems and people management skills, with the ability to see how everything connects and to communicate effectively with stakeholders with high emotional intelligence.
- Experience leading conversion rate optimization (CRO) programs, including AI-enabled SEO, AEO, GEO, platform transitions, and technical enhancements such as chatbot lifecycle management and modular CMS design.
- Comfortable debugging issues in tools like Gemini and ChatGPT to unblock progress.
- Ability to work remotely within the US and be available within core hours of 9am to 6pm, Monday through Friday, based on the local time zone.
- Willingness to undertake domestic travel approximately 10% for team on-site meetings and company events.
Benefits & Perks
Flexible Work Arrangements (remote-first options and schedule flexibility)
Paid Family Leave
Comprehensive Healthcare Coverage
Career Growth and Development opportunities
Flexible Paid Time Off (PTO)
Employee Referral Bonus
Drone Certification and hands-on skills training
Culture of Innovation and Collaboration
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