Job Description
The role involves developing and executing strategic marketing campaigns to generate demand and build pipeline within the Public Sector, collaborating with sales, partners, and global marketing teams to achieve growth and revenue goals.
Key Responsibilities
- Develop and execute the yearly Public Sector marketing plan aligned with business goals.
- Design and implement strategic marketing campaigns across various channels to generate pipeline.
- Plan and manage participation in industry events, webinars, and in-person events to reach prospects and customers.
- Create and scale demand generation programs, including account-based marketing and partner collaborations.
- Collaborate with digital marketing and content teams to support campaigns and create industry-specific content.
- Coordinate with corporate and global marketing teams to adapt and create industry-specific campaigns and event series.
- Enable sales, BDR, and partner teams with campaign strategies, messaging, and marketing programs.
- Analyze marketing performance metrics and report on demand generation efforts to optimize ROI and pipeline growth.
Requirements
- 7 years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Knowledge of best practices in modern marketing persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, and demand generation funnel
- Experience with diverse marketing tactics such as influencer networks, industry association partnerships, account-based marketing, events, digital marketing, email marketing, and partner marketing to drive demand
- Willingness to travel approximately 30% of the time
- Ability to build and execute a yearly Public Sector marketing plan in collaboration with GTM leaders
- Ability to design and execute strategic marketing campaigns across multiple tactics to achieve pipeline goals
- Experience evaluating and selecting key industry events and roundtables for participation, owning the event strategy from creation to execution
- Experience designing and executing webinars and in-person events to reach prospects and customers
- Experience creating new programs for account-based marketing and pipeline acceleration
- Experience scaling demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support partner campaign toolkits
- Ability to collaborate with global digital marketing teams to execute campaigns via digital channels such as email and LinkedIn, and support the creation of Public Sector content
- Ability to work cross-functionally to create campaigns-in-a-box for Public Sector specific use cases not covered by global campaigns
- Experience working with corporate marketing and go-to-market teams to plan and host flagship Process Intelligence event series
- Ability to enable sales, BDR, and partner teams on campaigns, key messages, and marketing programs
- Experience leading demand generation reporting using marketing analytics to drive corrective actions and achieve demand targets, with the ability to establish regular reporting cadence
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
gym subsidies
counseling and well-being programs
internal mobility and mentorship opportunities
Ready to Apply?
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