Job Description
The Growth Marketing Manager is responsible for scaling and optimizing paid acquisition channels through data-driven testing and performance analysis, partnering with creative and cross-functional teams to drive revenue growth and improve marketing strategies for a mission-driven, eco-friendly brand.
Key Responsibilities
- Own and optimize key digital marketing channels including Paid Search, Paid Social (Meta, TikTok), and support testing of new acquisition channels.
- Execute and manage advertising campaigns, including ideation, briefing, optimization, and reporting.
- Develop hypotheses and run tests on creative assets and landing pages to improve performance.
- Support management of TikTok Shops, including product listings, optimizations, and affiliate management.
- Collaborate with cross-functional teams to analyze high-performing ads and ensure a seamless customer journey from ad view to purchase.
- Manage product feeds for paid search and social channels.
- Partner with creative and marketing teams to develop insights-led testing roadmaps and translate learnings into actionable optimizations.
- Evolve channel strategies based on market trends and consumer behavior.
Requirements
- Deep expertise in Paid Social platforms including Meta and TikTok, with hands-on experience in managing and optimizing campaigns.
- Experience with Paid Search Google, including managing product feeds and performance optimization.
- Ability to develop hypotheses and run varying tests on creative landing pages to improve incremental performance.
- Experience in supporting the execution of Meta and TikTok ads including ideation, briefing, optimization, and reporting.
- Ability to own and manage key digital channels including Paid Search and Shopping.
- Experience in supporting testing into new scalable measurable acquisition channels such as Audio Podcasts, YouTube, Display, Affiliate, Influencers including affiliate model, and TV CTV (familiarity preferred but not required).
- Experience in supporting management of TikTok Shops including optimizations, product listings, and affiliates.
- Strong collaboration skills to work with cross-functional teams including design, brand marketing, customer experience, and digital product to produce insights on high-performing ads and ensure a seamless customer journey from viewing an ad to purchase.
- Ability to develop insights-led testing roadmaps and translate learnings into actionable optimizations.
- Experience in the measurement, testing, and optimization of acquisition marketing efforts.
- Educational background or professional experience demonstrating relevant skills in digital marketing, paid media, or related fields.
- Physical ability to perform tasks related to digital marketing campaign management (implied, as no specific physical demands are listed).
Benefits & Perks
health benefits
stock options
generous paid time off
paid holidays
paid civic engagement days
paid parental leave
401k employee contribution
professional development stipends
remote work reimbursements
various discounts to like-minded companies
Ready to Apply?
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