Job Description
The VP of Product Marketing at Amperity is a strategic leadership role responsible for developing and executing go-to-market strategies, crafting messaging and positioning, and aligning product, sales, and marketing teams to drive revenue growth and customer engagement in the data and AI-powered customer data platform space.
Key Responsibilities
- Develop and execute go-to-market strategies for Amperity's products and emerging offerings.
- Create and operationalize product positioning and messaging to support sales and partner channels.
- Collaborate with product, sales, and customer success teams to drive pipeline generation, revenue, and customer adoption.
- Build sales enablement tools and GTM plays to increase sales productivity and accelerate deal closing.
- Lead pricing, packaging, and business model strategies, including subscription and OEM licensing.
- Partner with Business Development to craft positioning and messaging for paid media and data partners.
- Organize and evolve customer marketing programs to turn customers into advocates.
- Act as a thought leader and evangelist through content creation, speaking engagements, and internal/external representation.
- Lead research initiatives to inform product roadmap, positioning, pricing, and competitive intelligence.
- Manage, mentor, and develop the product and partner marketing teams.
Requirements
- Equivalent of 15 years experience managing and mentoring a product marketing team in a tech company, data-oriented SaaS organization strongly preferred
- Strong understanding of B2B SaaS pricing and packaging strategies
- Strong understanding of both technical CIO, Developers, and marketing personas
- Experience in MarTech and the data ecosystem
- Experience operating and effectively influencing and aligning SaaS marketing teams to drive outcomes across direct and partner channels
- Prior experience building diverse teams with a strong sense of mission and belonging
- Demonstrated customer centric mindset
- Strong influence, communication, and interpersonal skills
- Demonstrated analytical skills
- Experience building trusted relationships with executive sponsors, partners, and end users
Benefits & Perks
Base Salary 225,000 - 275,000
Cash incentives
Stock options with equity grants
100% employee healthcare coverage
Transportation subsidies
Self-managed PTO
Flexible work arrangements with a hybrid model (three days in the office each week)
Comfortable work environment with snacks
Employee experience perks like events and activities (both in-person and remote)
Inclusive environment supporting diversity and full potential
Ready to Apply?
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