Job Description
The Senior Product Marketing Manager for Product-Led Growth at Amperity is responsible for developing and executing messaging, positioning, and go-to-market strategies for the company's product-led growth initiatives, including launching self-service features, guiding customer onboarding, and analyzing key metrics to drive product adoption and revenue growth.
Key Responsibilities
- Build PLG positioning and messaging for the product
- Act as a product and PLG expert to oversee marketing strategies
- Launch and scale self-service features, including creating launch strategies and onboarding flows
- Define the customer journey for product-led growth and support adoption and upsell efforts
- Develop onboarding and educational content such as demos, videos, and sales materials
- Measure key PLG funnel metrics to identify growth opportunities and optimize go-to-market tactics
Requirements
- The candidate must have the equivalent of 8 years of experience in product marketing with an understanding of Product-Led Growth (PLG) products.
- Experience driving critical outcomes across the customer journey, including awareness, demand, product usage, renewal, and up-sell.
- Ability to act as a storyteller who can get into the technical details of a product and extract the value for a technical buyer.
- Demonstrated curiosity, enjoyment of learning, and ability to gather new insights.
- Comfortable presenting projects and recommendations at larger meetings and willing to become a company spokesperson and expert.
- Experience analyzing products, competitors, and market dynamics.
- Proven ability to focus on outcomes, develop plans, and deliver results.
- Copywriting experience.
- Experience in digital and traditional content-driven lead generation.
Benefits & Perks
Base salary range of $150,000 - $200,000, determined by factors such as skills, experience, and education
Cash incentives available
Stock options with equity grants for all employees
Hybrid work model with three in-office days per week in Seattle, WA or New York, NY
100% employee healthcare coverage
Transportation subsidies
Self-managed PTO and flexible work arrangements
Comfortable work environment with snacks
Employee experience perks including events and activities, both in-person and remote
Inclusive environment supporting diversity and full potential
Ready to Apply?
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