Marketing Lead

Sword

Location not specified

Full Time

Posted February 12, 2026

Not Specified

~44 people viewed this recently

Apply Now

Application opens on company website

Job Description

The Marketing Lead will develop and execute comprehensive marketing strategies to promote Kaia's AI pain care solution for back pain, focusing on driving user enrollment, engagement, and retention through creative campaigns, data analysis, and team leadership in a full-stack marketing role.

Key Responsibilities

Lead and execute marketing campaigns to drive member enrollments, engagement, and retention
Own the entire marketing funnel, including A/B testing and conversion optimization
Develop and shape brand messaging and narrative to differentiate Kaia in the market
Create and manage B2B and B2C marketing content across multiple channels (email, direct mail, SMS, ads, webinars, events, blog)
Analyze performance data to optimize marketing strategies and campaign effectiveness
Build and lead a marketing team to execute strategic initiatives

Requirements

Proven experience in leading marketing efforts, including owning and executing the entire marketing funnel to drive member enrollments, engagement, and long-term retention.
Experience in designing and implementing campaigns that include B2B and B2C messaging across multiple channels such as email, direct mail, SMS, performance marketing ads, webinars, events materials, and content creation for organic blogs.
Ability to lead top to bottom funnel A/B testing and optimize conversion rates across enrollment and lifecycle journeys.
Strong analytical skills to analyze performance data and optimize marketing campaigns accordingly.
Experience in building and leading a marketing team, including team management and leadership skills.
Excellent creative writing skills for developing compelling messaging and brand narratives.
Experience in working closely with cross-functional teams including Product, Sales, Member Operations, and Executive leadership.
Ability to work in a highly visible, full-stack marketing leadership role that requires blending creativity, performance rigor, and strategic thinking.
Experience in direct-to-consumer marketing campaigns, particularly within the healthcare or digital health sector is implied by the context, though not explicitly stated as mandatory.