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Job Description
The Head of Marketing for Move Sword Health is responsible for leading and executing full-stack marketing strategies to drive member enrollment, engagement, and retention for their AI-powered pain care solution, while building brand awareness and managing campaigns across various channels.
Key Responsibilities
- Lead and execute marketing campaigns to drive member enrollments, engagement, and retention
- Optimize the entire marketing funnel through A/B testing and conversion rate improvements
- Shape and communicate the brand narrative to differentiate Move from competitors
- Develop and manage B2C messaging across channels such as Email, Direct Mail, and SMS
- Analyze performance data to inform marketing strategies and campaign adjustments
- Build and lead a marketing team to support growth objectives
Requirements
- Experience in leading marketing efforts for a digital health or AI-driven healthcare product, with a focus on direct-to-consumer campaigns.
- Proven ability to craft and execute marketing campaigns that drive member enrollments, engagement, and long-term retention across the entire marketing funnel.
- Experience in leading top to bottom funnel A/B testing and optimizing conversion across enrollment and lifecycle journeys.
- Ability to shape and communicate a compelling brand narrative that differentiates the product from competitors.
- Strong skills in creative writing and developing compelling B2C messaging including Email, Direct Mail, and SMS campaigns.
- Experience analyzing performance data to inform marketing strategies and optimize campaign effectiveness.
- Experience building and leading a marketing team, including hiring, mentoring, and managing team members.
- Ability to work closely with cross-functional teams including Product, Commercial, Design, Content, and Central Marketing teams.
- Legal right to work in the United States; candidates requiring immigration or work visa sponsorship will not be considered.
- Full-time employment with a commitment to working at least 25 hours per week.
Benefits & Perks
Comprehensive health, dental and vision insurance
Life and AD D Insurance
Financial advisory services
Supplemental Insurance Benefits
Accident, Hospital and Critical Illness coverage
Health Savings Account
Equity shares
Discretionary PTO plan
Parental leave
401 k retirement plan
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for employees and their families
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