Job Description
The Head of Marketing at Bloom is responsible for leading the go-to-market strategy, driving member acquisition, activation, and retention, and shaping how women discover and engage with the platform through creative and performance marketing efforts.
Key Responsibilities
- Lead the go-to-market strategy and execution for Bloom's platform.
- Own member acquisition, activation, and retention across all channels.
- Shape how women discover, connect with, and engage with Bloom.
- Balance brand creativity with performance marketing measurement and optimization.
Requirements
- Experience in developing and leading go-to-market strategies and execution for healthcare or wellness platforms, with a focus on member acquisition, activation, and retention across multiple channels.
- Ability to operate at the intersection of brand creativity and performance marketing rigor, balancing creative work with disciplined measurement and optimization.
- Proven track record of owning and managing marketing campaigns that directly impact member discovery, engagement, and communication of value.
- Strong leadership skills to work closely with senior management, including the General Manager, and lead a marketing team or cross-functional collaboration.
- Experience in healthcare, women’s health, or related health technology sectors is preferred.
- Legal right to work in the United States (for US-based roles); candidates must have a valid EU visa and be based in Portugal (for Portugal-based roles).
- Ability to work in a remote-first environment with flexible working hours, and to manage responsibilities independently.
Benefits & Perks
Comprehensive health, dental and vision insurance
Life and AD D Insurance
Financial advisory services
Supplemental Insurance Benefits
Accident, Hospital and Critical Illness coverage
Health Savings Account
Equity shares
Discretionary PTO plan
Parental leave
401(k) plan
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for you and your family
Meal allowance (Portugal)
Remote work allowance (Portugal)
Discretionary vacation (Portugal)
Snacks and beverages (Portugal)
Ready to Apply?
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