The Head of Commercial Strategy will lead market positioning, competitive differentiation, and pipeline development for Sword's AI-powered mental health solution, Mind, aiming to establish it as a category leader through strategic influence, market intelligence, and product-market alignment.
Key Responsibilities
Establish Mind as the category leader in mental health solutions across target markets.
Shape product positioning, market messaging, and competitive differentiation strategies.
Drive pipeline generation and develop commercial intelligence to outperform competitors.
Serve as the external face of Mind's commercial narrative and influence internal product evolution.
Ensure sales teams are equipped with positioning, proof points, relationships, and market insights to win against competitors.
Align market needs with product development to reinforce Mind's position as the category leader.
Requirements
Experience working as a high-impact individual contributor in a strategic leadership role related to commercial strategy, market positioning, or competitive differentiation within the healthcare or mental health industry.
Demonstrated ability to influence and build relationships with health plans, self-insured employers, brokers, consultants, and platform partners to establish market presence and leadership.
Proven track record of developing and executing strategies that ensure a product wins against established competitors in the mental health and Employee Assistance Program (EAP) space, with a target win rate of north of 75-80%.
Deep understanding of mental health care delivery models, including AI-supported care, clinician-in-the-loop models, and three-way care models involving members, AI care specialists, and licensed psychologists.
Ability to shape and communicate the external commercial narrative and internal market insights to influence product positioning, pipeline development, and market perception.
Strong expertise in market intelligence, competitive analysis, and pipeline generation to support the establishment of a category-leading position for Mind’s AI-powered mental health solution.
Legal right to work in the United States; candidates must be eligible to work without immigration or work visa sponsorship, as it will not be provided.
Full-time availability, regularly working at least 25 hours per week.