The role involves developing and executing marketing strategies to position Camus Energy as a leader in grid transformation solutions, focusing on brand building, content creation, campaign management, and industry engagement to support growth and industry impact.
Key Responsibilities
Build and execute a brand and content strategy to position Camus as a leader in grid transformation and flexibility.
Develop compelling product narratives that connect the software platform to industry trends and categories.
Manage and maintain the company's LinkedIn presence with regular posts and support team voices.
Plan, amplify, and leverage conference and event appearances to generate content and engagement.
Design and run targeted marketing campaigns for specific audience segments, utilizing content and distribution strategies.
Delegate tasks to agencies, freelancers, and AI tools to maximize marketing output and impact.
Establish relationships with media partners for paid and earned placements.
Collaborate with sales and policy teams to align marketing efforts with commercial and regulatory goals.
Requirements
Experience in building and executing a brand and content strategy that positions a company as a leading voice in transforming utility grid planning and operation to include flexibility as part of everyday grid management.
Ability to develop compelling product narratives that connect a software platform to the broader industry story, including growing a category and promoting a product.
Ownership of a LinkedIn presence with a cadence of 3 posts per week from the company page and support for individual team voices.
Experience managing marketing goals and budgets in partnership with finance teams.
Ability to measure marketing effectiveness to ensure efficiency, velocity, and impact across the marketing funnel.
Experience planning and amplifying memberships, conference, and event presence, turning appearances into content experiences.
Designing and running differentiated marketing campaigns that combine great content with smart distribution, tailored to specific audience segments such as utilities, data center developers, and regulators.
Delegating marketing tasks effectively to agencies, freelancers, and AI tools to maximize output and impact with limited resources.
Establishing relationships with key media partners for paid and earned placement.
Collaborating with sales and policy teams to ensure marketing supports near-term commercial goals and long-term regulatory positioning.
Expert-level brand and content skills with a strong writing ability to translate complex, technical topics into resonant narratives for executives, engineers, and policymakers.
Deep product marketing knowledge, including positioning a product within a broader market narrative, crafting compelling product stories, and creating content that moves prospects through a funnel, especially when the product is a category-defining concept rather than just software.
Ability to move fast with strategic direction, executing quickly and adapting as needed.
Channel-first thinking, designing content for specific audiences across conferences, LinkedIn, trade publications, regulatory proceedings, and podcasts, then reusing content effectively.
Comfort working as a one-person team, with the ability to achieve outsized results through smart delegation to agencies, contractors, and AI tools.
Experience or aptitude in designing and using AI tools and systems across content creation, campaign design, analytics, and workflow automation, with a bias toward integrating AI into marketing work.
Demonstrated ability to thrive as the first or only marketer in a role.
Preferred but not mandatory: experience marketing to utilities, energy companies, or data center operators, growth marketing tailored to niche B2B audiences, and familiarity with the energy transition or climate tech space.
Benefits & Perks
Competitive base salary
Comprehensive benefits, including 401k and FSA
Fully remote workplace with options for in-office work in the Bay Area
Flexible PTO
12 weeks fully paid parental leave
Ready to Apply?
Join Camuse Energy and make an impact in renewable energy