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Job Description
The Head of Commercial Strategy will lead market positioning, competitive differentiation, and pipeline development for Bloom's AI-powered women’s health solutions, driving strategic impact and ensuring the product's success against competitors without managing a team.
Key Responsibilities
- Establish Bloom as the category leader in women's health through market positioning and competitive differentiation.
- Drive pipeline generation and gather commercial intelligence to ensure market success against competitors.
- Shape the external commercial narrative and internal market insights to influence product positioning and evolution.
- Build relationships with health plans, brokers, consultants, and platform partners to enhance market perception and adoption.
- Ensure sales teams are equipped with positioning, proof points, and market intelligence to effectively compete and win.
Requirements
- Must have a legal right to work in the United States; immigration or work visa sponsorship will not be provided.
- Experience in establishing and positioning healthcare or digital health solutions as category leaders across health plans, self-insured employers, brokers, consultants, and platform partners.
- Proven ability to drive strategic impact through personal expertise, relationships, and influence across an organization without managing a team.
- Strong expertise in market positioning, competitive differentiation, pipeline generation, and commercial intelligence within the women’s health or broader healthcare space.
- Ability to shape and communicate the external commercial narrative and internal market insights to influence product positioning, pipeline development, and product evolution.
- Experience in winning against established competitors in the women’s health solutions market, with a demonstrated ability to achieve win rates of north of 75-80%.
- Deep understanding of the women’s health market segments including pelvic health, menopause, fertility, pregnancy, and postpartum care.
- Ability to determine how health plans, brokers, consultants, and employers perceive the product relative to competitors and to ensure the product reflects market needs to establish category leadership.
- Excellent communication skills to serve as the external face of the company’s commercial narrative and internal voice of the market.
- Experience working in or with digital health platforms that utilize AI-powered care models involving continuous interaction between members, AI health specialists, and human clinicians.
- Full-time employment eligibility in the United States with a commitment to working at least 25 hours per week.
Benefits & Perks
Comprehensive health, dental and vision insurance
Life and AD D Insurance
Financial advisory services
Supplemental Insurance Benefits
Accident, Hospital and Critical Illness Insurance
Health Savings Account
Equity shares
Discretionary PTO plan
Parental leave
401(k)
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for you and your family
Ready to Apply?
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