Job Description
The Segment Strategy Manager at Sila is responsible for identifying and developing market-entry strategies for innovative target segments such as robotics and eVTOLs, translating technical advantages into profitable business opportunities, and collaborating across teams to drive go-to-market plans and industry leadership.
Key Responsibilities
- Identify, prioritize, and develop market-entry strategies for new target segments such as robotics and eVTOLs.
- Conduct market analysis including TAM, SAM, SOM, competitive intelligence, and customer research to inform strategic direction.
- Develop business cases for new products and markets, translating product metrics into customer value and ROI.
- Implement and oversee company-wide pricing frameworks across offerings.
- Lead industry thought leadership initiatives through technical briefings and strategic events.
- Create sales playbooks, training, and marketing materials tailored to specific segments.
- Execute early-stage go-to-market plans to validate segment assumptions and facilitate sales transition.
Requirements
- Bachelor's degree in Engineering, or a related field
- 8 years of industry experience with demonstrable experience in Segment Marketing, Product Marketing, or Strategy within a B2B environment, preferably working with a manufacturing-heavy, technical product
- Proven history of using data and market research to build and champion major business cases for new products or market entry
- Exceptional ability to manage multiple, disparate segments simultaneously and connect the dots between technical capability and commercial opportunity
- A strong bias for action, speed to impact, and the ability to influence cross-functional teams including Sales, Product, and Executive teams without direct authority
- Willingness to travel domestically and internationally to trade shows, conferences, and customer sites (approximately 20% of the time)
Benefits & Perks
Compensation/salary range: $136,000 to $172,000 base pay
Work schedule: Domestic and international travel approximately 20% of the time
Work environment perks: Onsite work with office equipment, inclusive and diverse workplace
Additional benefits: Total Rewards package including benefits, perks, equity, and bonuses
Ready to Apply?
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