The role involves analyzing marketing data to inform strategy, developing predictive models, and leveraging AI and advanced analytics to optimize marketing efforts and automate processes within a high-growth technology company.
Key Responsibilities
Conduct detailed data analysis to inform marketing strategy and optimize channel mix
Design and evaluate marketing experiments to measure impact and support budget decisions
Support development and refinement of marketing attribution models and measurement frameworks
Collaborate with cross-functional teams to leverage AI and advanced analytics for marketing insights and automation
Translate analysis results into actionable business decisions to improve marketing effectiveness
Requirements
Bachelor's degree or higher in Statistics, Computer Science, Math, Machine Learning, Economics or other related quantitative fields.
At least 5 years of relevant data science or advanced analytics work experience.
At least 5 years of experience building advanced analytical models and analysis to inform strategy.
Advanced knowledge of marketing measurement attribution, marketing mix modeling, lift studies, and direct experience working in marketing and supporting marketing strategy through detailed analysis.
Experience conducting and designing large-scale experimentation processes from end-to-end, executing incremental studies, and translating results into actionable business decisions.
Expertise in Tableau and/or similar platforms for data visualization.
Hands-on coding experience with Python, R, and SQL.
Interest in applying emerging AI and machine learning techniques to enhance marketing analytics, automation, and decision-making.
Strong problem-solving, stakeholder management, critical thinking, and communication abilities.
Ability to manage multiple projects simultaneously in a fast-paced business environment.
Strong innovative mindset comfortable with solving nebulous problems end-to-end.
Experience working with cutting-edge LLM tools, web scraping, third-party data providers, or AI-driven automation (preferred).
Experience analyzing B2B marketing strategies, channels, and lifecycle to identify opportunities and optimization areas (preferred).
Familiarity with web analytics, tracking platforms, CRM tools, and cloud-based data pipelines (preferred).
Ability to work in an exploratory environment, testing and iterating on new data sources and methodologies.
Benefits & Perks
Annual Base Salary: $119,000 - $180,000 USD
Performance-based bonus variable pay
Equity with no vesting cliff and ongoing refresh opportunities
Flexible, employee-led remote work model
Professional development stipend
Comprehensive health plans
Parental leave plans
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