Job Description
The role involves developing and executing multi-channel demand generation campaigns for new products, collaborating with cross-functional teams to drive pipeline and revenue, and leveraging data analysis to optimize marketing strategies in a fast-paced, growth-oriented environment.
Key Responsibilities
- Own the demand generation strategy for new product offerings
- Design and execute multi-channel marketing campaigns to generate pipeline and revenue
- Partner with sales, product marketing, customer success, and channel teams to plan and implement integrated customer lifecycle motions
- Pilot and scale new marketing channels using data insights and experimentation
- Define test plans, instrumentation, and reporting to optimize prospect and customer experiences
Requirements
- Minimum of 5 years in demand generation, growth marketing, or related B2B marketing roles.
- Experience leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity.
- Proven track record in building multi-channel programs that drive qualified pipeline and revenue.
- Proficiency with marketing automation and CRM platforms such as Marketo or equivalent Salesforce.
- Strong analytical rigor skilled at experiment design, interpreting results, and turning insights into action.
- Excellent stakeholder management and executive-level communication skills.
- High ownership, bias to action, and accountability in fast-moving environments.
- Bachelor's degree (BS/BA) or equivalent experience.
- Hands-on experience with SQL and/or Python or equivalent for analysis and experimentation.
- Background in management consulting, analytics, or similar problem-solving roles.
- Strong writing skills with experience creating content for emails, webinars, webpages, or blogs.
- Experience with Databricks or similar data platforms and advanced Salesforce usage.
- Ability to operate comfortably in 0-1 environments and in a startup-within-an-enterprise context.
Benefits & Perks
Annual Base Salary range: $99,662.50 - $167,500 USD
Eligible for initial RSU grant with no vesting cliff and ongoing refresh opportunities tied to performance
Performance-based bonus variable pay
Equity for eligible roles
Flexible working model supporting remote, hybrid, or in-office work
Comprehensive health and parental leave plans
Professional development stipend
Ready to Apply?
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