Job Description
A strategic and hands-on Senior Performance Marketing Manager responsible for developing and executing data-driven paid media campaigns across multiple channels in the EMEA region to drive customer acquisition, business growth, and market expansion for Samsara's IoT solutions.
Key Responsibilities
- Develop and execute data-driven customer acquisition and expansion strategies across multiple performance marketing channels in the EMEA region.
- Own end-to-end campaign strategy and execution, including audience targeting, ad trafficking, creative optimization, and performance analysis.
- Experiment with new marketing channels and adapt global strategies to regional market dynamics and buyer behaviors.
- Use A/B testing and data analysis to optimize ad creative, targeting, bidding strategies, and campaign performance.
- Leverage performance data to inform keyword selection, ad copy, campaign structure, and bidding approaches for improved efficiency.
- Analyze and present campaign results, implementing recommendations to optimize performance and identify growth opportunities.
- Collaborate with cross-functional teams such as Sales, Marketing Ops, Demand Generation, and Brand Marketing to create integrated campaigns.
Requirements
- Minimum of 5 years hands-on experience with Paid Search and or Paid Social Programmatic Display, ABM, Affiliate, and landing page optimization experience is a plus.
- Experience managing high-growth performance budgets across a fragmented multi-market landscape e.g., UKI, DACH, France, Benelux.
- Skilled in building campaigns and ads directly in platform-native tools e.g., Google Ads, Microsoft Ads, LinkedIn, Facebook, 6sense.
- Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor’s Degree.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Flexible working model including remote, hybrid, and in-office options
Ready to Apply?
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