Job Description
A Senior Customer Marketing Manager responsible for developing and scaling customer advocacy programs to enhance customer relationships, drive brand awareness, and support sales growth through storytelling, events, and strategic initiatives within the IoT industry.
Key Responsibilities
- Develop and execute customer advocacy initiatives to enhance relationships and drive business impact
- Align customer advocacy efforts with go-to-market strategies by integrating customer stories into campaigns, product launches, and events
- Build and deepen relationships with top customer advocates through storytelling, speaking engagements, and recognition opportunities
- Identify, develop, and scale high-impact customer stories across various marketing channels
- Lead and evolve customer advocacy programs such as references, awards, advisory boards, and storytelling initiatives
- Support and coordinate customer storytelling and speaker recruitment for flagship events and conferences
- Create and manage high-quality customer content including case studies, blogs, and video testimonials
- Design and implement workflows, tools, and processes to scale customer marketing programs and measure their performance
- Leverage data and analytics to identify advocacy opportunities, track program impact, and optimize strategies
- Organize and manage customer-facing events to promote advocacy and engagement
Requirements
- Minimum of 6 years of experience in marketing customer advocacy, customer marketing, field marketing, marketing program management, or customer success roles.
- Fluent in English.
- Bachelor’s degree or equivalent work experience.
- Demonstrated ability to own strategy and execution end to end for complex, cross-functional programs, building and scaling customer advocacy initiatives that drive measurable go-to-market impact.
- Proven strength in building trusted relationships with customers and internal stakeholders, managing all aspects of the customer experience, including onsite and video-related engagements.
- Strong customer-first orientation, with the ability to synthesize customer insights, behaviors, and motivations into clear recommendations and decisions.
- Exceptional storytelling and communication skills, combining compelling, human-centered narratives with data and business context.
- Highly organized and execution-focused, with the ability to prioritize, manage ambiguity, and deliver high-quality results across multiple concurrent initiatives.
- Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
- Results-driven and analytical, with experience defining success metrics, measuring program performance, and iterating to improve outcomes.
- Self-directed operator who demonstrates ownership, bias for action, and continuous improvement, operating effectively with minimal supervision in a fast-paced environment.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Support for in-person, hybrid, or fully remote work arrangements
Ready to Apply?
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