Sr. Journey Manager, Lifecycle Marketing
Pure StorageSanta Clara, California
Full Time
Posted March 23, 2026
$168k - $252k
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Job Description
The Journey Manager is responsible for designing and executing cross-channel buyer journeys to enhance engagement, accelerate pipeline growth, and optimize the customer experience from awareness to sale within a growth marketing environment.
Key Responsibilities
- Design macro-journey frameworks for buyer lifecycle stages and engagement objectives
- Create and activate cross-channel micro-journeys integrating Paid Media, Email, Web, Field Marketing, and SDRs
- Define entry, exit, and next-best-action criteria to optimize prospect movement through the sales funnel
- Lead cross-functional team activations to ensure consistent messaging and execution timing
- Monitor journey performance using analytics and refine strategies based on data insights
- Establish and maintain global standards for journey design to ensure scalability and minimize buyer fatigue
Requirements
- Experience in designing macro-journey frameworks for B2B demand generation, including outlining lifecycle stages, engagement objectives, and progression pathways from awareness through sales engagement.
- Ability to architect and activate cross-channel micro-journeys that synchronize Paid Media, Email, Web, Field Marketing, and SDRs into a cohesive buyer experience, including sequencing, messaging alignment, channel roles, and handoffs.
- Proven ability to define precise entry and exit criteria and next-best-action logic to ensure prospects move efficiently through the sales funnel, directly impacting pipeline growth.
- Experience leading cross-functional team kickoffs to align on execution timing and responsibilities, ensuring consistent messaging across all priority buying groups.
- Ability to monitor journey health and funnel velocity using data-driven insights, and to refine channel mix and messaging sequencing accordingly.
- Experience establishing and reinforcing global standards for journey design, managing interdependencies to minimize buyer fatigue and maximize scalability of the Journey Center of Excellence.
- Deep experience in B2B demand generation, campaign design, or marketing automation, with the ability to translate high-level business goals into structured execution plans.
- Hands-on experience with Marketo and Salesforce, and a strong understanding of leveraging tools like 6sense, Drift, and Outreach to orchestrate multi-touch journeys.
- Data-first mindset with the ability to interpret complex lifecycle metrics and communicate actionable insights to stakeholders.
- Exceptional communication skills with the ability to influence cross-functional teams and champion journey-based thinking in a fast-paced, global environment.
- Willingness and ability to work primarily in an in-office environment at the Santa Clara office, in compliance with company policies.
Benefits & Perks
Annual base salary range of 168,000 to 252,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
In-office work environment primarily at Santa Clara office
Support for accommodations for candidates with disabilities
Inclusive and diverse workplace culture
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