Senior Integrated Marketing Manager

Pure Storage

Bellevue, Washington

Full Time

Posted May 12, 2026

$182k - $273k

Not Specified

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Job Description

The Senior Integrated Marketing Manager is responsible for designing and executing end-to-end B2B marketing campaigns, orchestrating customer journeys across multiple channels, and leading cross-functional teams to drive brand awareness, customer engagement, and revenue growth within the data storage and technology industry.

Key Responsibilities

Design and orchestrate end-to-end integrated GTM journeys and campaigns to guide target segments through the marketing funnel.
Lead cross-functional collaboration with Web, Digital, and Brand teams to ensure consistent messaging and execution.
Activate marketing automation and ensure alignment across marketing operations, digital, and product teams.
Monitor and optimize key performance indicators to improve conversion rates, pipeline progression, and marketing ROI.
Present campaign strategies and results to executive leadership and manage external agency partnerships.

Requirements

Experience in B2B Integrated Marketing Strategy, with extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector such as IT, data storage, or cloud computing.
Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact.
Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management.
Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations.
Ability to design and orchestrate end-to-end integrated GTM (Go-To-Market) journeys and campaigns, utilizing a data-driven jobs-to-be-done (JTBD) framework to deliver personalized, multi-channel experiences.
Experience acting as the central hub for marketing operations, collaborating with teams such as MOPS, Digital, and Product to activate automation and ensure a consistent, unified voice across all touchpoints.
Ability to define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, and to rapidly iterate strategies to improve conversion rates and maximize marketing ROI.
Experience presenting journey strategies and campaign results to executive leadership and managing external agency partnerships.
Willingness to work primarily in an in-office environment at the Raleigh office in accordance with company policies, unless on PTO, work travel, or other approved leave.