Senior Marketing Manager, Global ABM
Pure StorageLocation not specified
Full Time
Posted February 24, 2026
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Job Description
The role involves designing and executing targeted account-based marketing campaigns for strategic enterprise accounts across various industries, leveraging industry insights and data-driven tools to drive pipeline growth, customer engagement, and revenue in a high-growth, collaborative environment.
Key Responsibilities
- Design, execute, and optimize targeted ABM campaigns for strategic accounts within specific verticals.
- Collaborate with sales, marketing, and product teams to align campaigns with account objectives and buyer personas.
- Monitor engagement, pipeline impact, and ROI using analytics tools, and optimize campaigns accordingly.
- Develop executive-level programs to foster alignment and trust with C-level buyers.
- Implement innovative ABM tactics such as themed call blitzes, strategic gifting, and multi-channel personalization.
- Enable sales teams with tailored messaging, playbooks, and outbound strategies aligned to industry pain points.
- Share best practices and vertical insights to mentor junior team members and scale successful programs.
- Manage and optimize ABM budgets, ensuring effective resource allocation and performance tracking.
Requirements
- At least 10 years of B2B field marketing experience, with a minimum of 5 years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise with the ability to speak to industry-specific trends, buyer needs, and GTM motions in Financial Services, Manufacturing, Telco, or Media industries.
- Advanced proficiency in ABM platforms such as 6sense and Demandbase.
- Proficiency in Salesforce CRM and analytics tools such as Tableau.
- Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
- Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
- Experience enabling sales teams with tailored messaging and account-based strategies.
- Ability to design, execute, and optimize 1:1 and 1:few ABM campaigns for strategic accounts, tailoring messaging, content, and engagement strategies to industry-specific challenges.
- Ability to partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
- Experience using tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI, and translating insights into campaign optimizations and business recommendations.
- Experience collaborating with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers.
- Ability to drive new ABM tactics such as themed call blitzes, strategic gifting, and multi-channel personalization, and enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
- Experience supporting junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
- Experience managing and optimizing ABM budgets, ensuring effective use of resources and clear tracking of program performance.
Benefits & Perks
Flexible time off
Wellness resources
Company-sponsored team events
Ready to Apply?
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