Senior Integrated Marketing Manager
Pure StorageRaleigh, North Carolina
Full Time
Posted April 23, 2026
$146k - $219k
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Job Description
The Senior Integrated Marketing Manager is responsible for designing and executing end-to-end B2B marketing campaigns, orchestrating customer journeys across multiple channels, and leading cross-functional teams to drive brand awareness, customer engagement, and revenue growth within the data storage and technology industry.
Key Responsibilities
- Design and orchestrate end-to-end integrated GTM journeys and campaigns
- Lead cross-functional collaboration to activate marketing automation and ensure consistent messaging
- Monitor and optimize key performance indicators to improve conversion rates and marketing ROI
- Present campaign strategies and results to executive leadership and manage external agency partnerships
Requirements
- Extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector, specifically in IT, data storage, or cloud computing.
- Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact.
- Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management.
- Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations.
- Ability to design and orchestrate end-to-end integrated GTM journeys and campaigns utilizing a data-driven jobs-to-be-done (JTBD) framework to deliver personalized, multi-channel experiences.
- Experience acting as the central hub for marketing operations, collaborating with MOPS, Digital, and Product teams to activate automation and ensure a consistent, unified voice across all touchpoints.
- Ability to define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, and rapidly iterate strategies to improve conversion rates and maximize marketing ROI.
- Experience presenting journey strategies and campaign results to executive leadership and managing external agency partnerships.
- In-office work capability at the Raleigh office in compliance with company policies, unless on PTO, work travel, or other approved leave.
Benefits & Perks
Salary range: 146,000 - 219,000 USD
In-office work environment in Raleigh
Potential eligibility for incentive pay and equity
Flexible time off
Wellness resources
Company-sponsored team events
Support for growth and development
Recognition as a Great Place to Work and Fortune's Best Workplaces in Technology and the Bay Area
Accommodations for candidates with disabilities
Inclusive and diverse workplace culture
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