The Product Marketing Manager, Partners at Everpure is responsible for translating product innovations into compelling business value for partners, developing go-to-market strategies, and enabling partner success within the data storage and cloud ecosystem.
Key Responsibilities
Translate product innovations into clear value propositions for partners to enhance profitability.
Lead messaging and communication for new product launches to the partner ecosystem.
Develop and maintain detailed partner personas and tailor go-to-market strategies accordingly.
Create and deliver sales and marketing collateral to support partner engagement and sales efforts.
Serve as the primary storyteller and evangelist for the company's vision and product offerings to partners.
Collaborate with cross-functional teams to develop sales tools, training, and enablement resources for partners.
Coordinate go-to-market activities across product management, alliances, and marketing to ensure partner alignment.
Requirements
Proven ability to view product launches through a partner lens, with the expertise to articulate the ROI of a partnership and the nuance of how GSIs, VARs, and Distributors operate.
Innate desire to create content that drives varying personas across the partner organization to take action.
Exceptional communication skills with a track record of turning technical jargon into compelling business narratives that influence both executive and technical audiences.
Experience thriving in matrixed organizations, using influence to align cross-functional teams and drive high-impact GTM execution.
Professional experience in Product or Channel Marketing within the enterprise infrastructure, cloud, or SaaS space, specifically managing complex product ecosystems.
Ability to develop and own deep partner persona profiles and tailor Go-To-Market strategies accordingly.
Experience in developing partner collateral and content to support sales and marketing motions for all partners.
Ability to translate technical features into clear 'What’s In It For Me' narratives that help partners grow their practice and increase margins.
Experience collaborating with the Commercial Line of Business and the Global Partner Organization to build partner-first sales tools, battlecards, and training modules to ensure global channel readiness on Day 1 of every launch.
Strong strategic storytelling skills, with the ability to serve as the lead storyteller for the company's vision and enable partners to pivot from hardware to delivering a seamless, cloud-ready data experience.
Experience orchestrating GTM motions by synchronizing efforts across Product Management, Global Alliances, and Field Marketing to reflect the voice of the partner in roadmaps and strategy.
Ability to work from the Bellevue, Washington office in compliance with company policies, unless on PTO, work travel, or other approved leave.
Demonstrated ability to develop channel-centric strategies, including articulating the ROI of partnerships and understanding the operations of GSIs, VARs, and Distributors.
Experience in content development that drives action across partner personas.
Strong strategic storytelling skills, turning technical jargon into compelling narratives for both executive and technical audiences.
Experience thriving in collaborative, matrixed organizations, influencing cross-functional teams for GTM execution.
Professional experience in Product or Channel Marketing within the enterprise infrastructure, cloud, or SaaS space, managing complex product ecosystems.
Benefits & Perks
Salary range: 153,000 - 230,000 USD
Work primarily in-office at Bellevue, Washington
Flexible time off
Wellness resources
Company-sponsored team events
Potential eligibility for incentive pay and/or equity
Inclusive and diverse work environment
Ready to Apply?
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