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Job Description
The role involves developing and executing local marketing strategies in Japan for a B2B technology company, focusing on demand generation, brand management, and digital campaigns, while collaborating with global teams and managing external agencies.
Key Responsibilities
- Develop and execute the local marketing strategy for Japan, including demand generation activities such as trade shows, events, seminars, and marketing campaigns.
- Manage and oversee marketing activities related to demand generation, advertising, brand management, public relations, product marketing, digital and social media.
- Collaborate with business marketing teams to develop marketing plans and ensure successful execution.
- Track and report on the progress of marketing communication programs and campaigns.
- Manage the local marketing budget and external agency relationships.
- Represent the company in public speaking roles at press, client, and industry events.
- Hire, develop, and lead the Japan marketing team.
- Conduct market research and analyze industry trends to inform marketing strategies.
Requirements
- Experience developing local marketing strategies for a B-to-B company.
- Strong willingness to be hands-on involved in execution of marketing activities.
- Deep knowledge of the business, marketing, and partner sales strategies.
- Technology industry savvy and understanding of IT market trends.
- Knowledge of product marketing and competitor landscape.
- Strong negotiation skills with agencies.
- Budget planning and management experience.
- People management experience, ideally having hired a marketing team in a high-growth environment.
- Native level Japanese language proficiency and business fluency in English.
- Willing and able to work in an open office, team environment.
Benefits & Perks
Flexible time off
Wellness resources
Company-sponsored team events
Opportunities for growth and development
Inclusive and diverse work environment
Ready to Apply?
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