Director of Marketing Orchestration Audience Strategy
Pure StorageSanta Clara, California
Full Time
Posted February 13, 2026
$187k - $299k
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Application opens on company website
Job Description
The role involves leading the development and execution of personalized, data-driven marketing journeys across multiple channels by leveraging advanced data architecture and automation tools, with a focus on transforming customer engagement strategies in a B2B SaaS or enterprise tech environment.
Key Responsibilities
- Design and maintain global audience segments within Hightouch for targeted marketing.
- Identify and activate new data signals related to customer behavior, intent, and firmographics.
- Establish global standards for audience naming, suppression logic, and frequency capping.
- Collaborate with teams to design and prioritize user journeys and translate them into technical requirements.
- Map and execute multi-channel buyer journeys across LinkedIn, email, web, and sales outreach.
- Build real-time, trigger-based engagement mechanisms based on buyer actions and milestones.
- Create modular journey templates for localization and deployment by regional teams.
- Act as the primary interface between campaign, journey, performance, and data strategy teams.
- Partner with marketing and SDR teams to surface marketing signals to sales representatives.
- Lead experimentation and optimization of buyer journeys through A/B testing and data analysis.
Requirements
- At least 8 years of experience in Marketing Operations, Demand Generation, or Growth Marketing.
- A minimum of 3 years of experience in a leadership role within a B2B SaaS or enterprise tech environment.
- Familiarity with Composable Customer Data Platform (CDP) architecture, including tools such as Hightouch, Census, or similar Reverse ETL tools, and experience with the Snowflake Data Warehouse ecosystem.
- Strategic SQL literacy, with the ability to understand relational data and translate business requirements into logical queries.
- Proven track record of managing complex, global projects and influencing peers in a highly matrixed organization.
- Ability to see the high-level brand strategy while ensuring specific API syncs do not break (vision and strategic thinking).
- Experience working in an in-office environment, specifically working from the Santa Clara office in compliance with company policies.
- The ability to work in an environment that may involve incentive pay and/or equity, with salary ranges between $187,000 and $299,000 USD based on role, level, and location.
Benefits & Perks
Annual base salary range of $187,000 to $299,000 USD
Potential eligibility for incentive pay and/or equity
In-office work environment primarily at Santa Clara office
Flexible time off
Wellness resources
Company-sponsored team events
Accommodations for candidates with disabilities
Supportive and inclusive company culture with Employee Resource Groups
Ready to Apply?
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