The Regional Marketing Manager is responsible for developing and executing multi-channel marketing strategies to drive growth and pipeline for the Commercial segment in the West Region, working closely with sales teams and partners to maximize market impact and achieve business targets.
Key Responsibilities
Develop and execute the end-to-end marketing roadmap for the Commercial segment to exceed regional booking targets and pipeline metrics.
Serve as the primary marketing advisor to the West Region sales organization, providing localized tools and resources to maximize market penetration.
Lead the creation, localization, and management of multi-channel marketing campaigns, including digital, events, and co-marketing initiatives.
Track and analyze KPIs and pipeline data to optimize marketing performance and ensure high ROI activities.
Manage regional marketing budgets and MDF programs to ensure fiscal responsibility and resource efficiency.
Requirements
Proven success in developing and scaling integrated marketing programs specifically tailored to the Commercial market in a B2B environment.
Experience in executing multi-channel co-marketing initiatives and partner-led programs that result in new customer acquisition.
Strong analytical, data-driven mindset with the ability to translate complex performance metrics and market trends into compelling business cases and actionable marketing strategies.
Ability to manage the end-to-end marketing roadmap for the Commercial segment, designing high-impact initiatives that consistently exceed regional booking targets and pipeline health metrics.
Ability to serve as the lead marketing advisor to the sales organization, providing localized tools and resources to maximize market penetration.
Experience in creating and localizing global content into multi-channel initiatives including digital, events, and co-marketing campaigns that engage target personas throughout the entire buyer’s journey.
Proficiency in tracking KPIs and pipeline velocity to provide actionable insights and ensure marketing budget is allocated toward activities with the highest ROI.
Experience managing regional marketing funds and partner MDF programs with fiscal responsibility and resource efficiency.
Ability to travel to various locations, including international destinations, up to 50% of the time.
Strong collaboration skills to manage multiple high-priority projects while working effectively with executive leadership and external partners.
Benefits & Perks
Annual base salary range of $122,000 to $183,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
Remote work opportunities
Ready to Apply?
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